What's your area of specialization?

April 13th, 2010

You have taken the time and energy to complete all your coursework, get your license, and now you’ve started your practice. All those years of education didn’t prepare you to when you stepped outside of the comforts of an agency position. However, you are resilient and figured out all the business basics, and even got yourself an accountant, now where are the clients? Yes, in growing your business there is always continuing education- just without CEU’s!

The next step in creating a successful thriving practice is to establish your niche, or you area of expertise. When you create your niche you let the clients whom you are looking for your unique gifts know you are ready to serve them and exactly how you can help.

So if you do not have a niche it’s time to start exploring why and then to take action to make some changes.

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