What it takes to create a successful business: Lessons I learned from my running shoes

December 14th, 2009

What it takes to create a successful business: Lessons I learned from my running shoes.

A few months ago I decide to get a bit more serious about my exercise regime. The pounds were creeping up slowly and although I would head to the gym on occasion, I wasn’t really consistent. I preferred to spend time outdoors. So I decide to ditch the gym membership and buy myself a pair of really squishy, super supportive, running shoes.

Here are some things you need to know. I am not a runner, I do not have a runner’s build, I despise running, and I live in FL where it’s 82 degrees outside today (December) and more humid than a steam bath. Yes, that’s right, I have a whole list of excuses.

However, I decided it was time to get serious. So I set the goals I wanted to achieve:


1. I do not want to gain any holiday weight

2. I want to lose 5 lbs by January


3. I want to feel more centered,  have more energy, and be fit

4. Lose 10 lbs by March

Then I got really clear on what I was willing to do to get achieve my goals

1. Run the loop at park (2 miles) Monday, Wed, Friday at 8:15 am

Then I got clear on what I needed to invest in:

1. Get foot evaluation at New Balance and buy sneakers

2. Get a few new workout outfits

Next, I decided to be accountable, so I tell others of my new goals. I tell only those who are supportive and although I see a few people smirk at the thought of me running, I feel more committed because others are now aware of my intentions.

Then I do the most important work to get me to show up again and again, especially when I didn’t want to- my mindset. I needed to work on re-framing what I was doing to fit my larger goals.

At first I referred to running as “hurling”. I’d tell my husband, “I’m going to hurl myself around the park”. Guess what, that’s exactly what it felt like. It sucked. So I decided to shift my thinking. Now I choose to go “gliding” around the park. I take my dog, so we get to spend time together, and I run in my favorite outdoor spot, so I can remind myself how pretty it is when it’s 80 degrees outside. I also talk to myself the whole time. I congratulate myself for being committed and following through. I tell myself that little actions towards my bigger goals get me closer to where I want to be. I go, even when I don’t want to, because I have chosen to make a commitment to myself.

So using these same principles, you can easily breakdown the business goals you want to achieve into smaller steps.

What are your goals and what motivates you to achieve them?

What actions are you going to take on a consistent basis?

What do you need to invest in to achieve these goals?

How will you be supported and held accountable?

What do you need to shift in your mindset to help you re-frame your choices so you can accomplish your goals?

So I keep showing up, willing to take the actions necessary to get me closer to my goals. I am happy to report I have lost 3 lbs (amazing during the holidays), I’m feeling more fit, and my dog and I keep gliding about the park.



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