What are your plans for the holiday slump?

December 1st, 2010
“It’s the most wonderful time of the year”….unless your practice/business slows down and you’re left wondering how to finance the holiday gifts. Hmmm, then it’s not so wonderful at all!

The truth is that if your practice slows this time of the year and you’re left wondering how to overcome the holiday slowdown “slump” then I’m going to share with you some wonderful opportunities to help you create consistent income during the holidays and beyond!

1. Host a holiday open house-
Invite your referral resources, your clients, your colleagues, and host a holiday celebration with delectable snacks and refreshments. Not only will you celebrate your clients, you’ll reconnect with those people who may have forgotten about your services (and it may be exactly what they need this time of the year). You can even create a themed party, such as “stress free- holidays” and include a relaxation tip on the invitation, and hand-out goodies/door prizes donated by local retailers that also focus on stress-free services.

Want to expand your connections? Collaborate with a few related local businesses to maximize your business exposure. Get really creative and playful, if you work with girls host a  mother-daughter spa night at your office. Here’s the KEY, make sure you have a plan in place to follow-up with all those new potential clients!

2. Offer a training program to other professionals-
All therapists, healers, and helpers have a wealth of modalities to share with others who want to learn from them. What is it that you do that you can share with others and help them in their own professional/personal development? Start marketing your program now and begin before the holidays, or start your marketing (and take early discounted registration) for your January training program.

If you are encountering “resistance” around this idea, stop and think, what is that about? It may mean that you are not seeing the value of your unique gifts (or you may just be taking those for granted). If you are really stuck, write a list or ask a friend, what you are really good at, and see how you can train others in this as well.

3. Share your holiday survival strategies-
There are so many people right now in need of your support. Now more than ever! Families are in crisis, people are alone and in need of healing, teens are reaching out for drugs and alcohol rather than their family, people who have lost a loved one are grieving without hope.  There is tremendous pain and suffering, and you have remarkable healing gifts that can help them through this troubled time- if you show up. You must show up, and hiding out in your office when you could be connecting with others does not serve you, and it does not help those clients that so need you right now.

I ask you to recommit to your clients and yourself, and that you step forward in a way that allows others to connect with you. Host a teleseminar, host a workshop, ask to speak at a local venue, do whatever it takes to share your message of hope this season! You will change lives by showing up, listening, and sharing your message!

4. Offer flexible support-
Face-to-face therapy is changing. Healing work is now being done at an international level, and it clearly will impact how we work with our clients. (I know of a hand analyst who has international clients -yes, hand analyst, politically correct for palm reader ☺- so if you think your modaility can’t be offered via technology, think again!!

If you do not embrace new ways of working with your clients you may be missing out on an opportunity to support your clients in a way more aligned with their needs. So how can you offer flexible support for your clients during a period when many people are traveling or are in need of a flexible schedule?

Technology is the answer! Can you offer your teen clients email or text access to you while they are away? Imagine offering a holiday support program to mom and dad and teens with email/chat access to help manage those holiday stressors. What about phone sessions or Skype for those clients who can’t directly see you in person while they are traveling?

If you want to add support to your client’s services using technology, then you’re not going to want to miss the call on Why and How To Build an Online Therapy Practice”, part of the Beyond Managed Care Tele-Forum. You’ll learn how you can add online services to your current practice (and how some insurance companies are now covering online therapy).

Now is the time to think of innovative ways to connect and serve your clients, so you can leave the holiday season humming…”it’s the most wonderful time of the year”!

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