Want to strengthen your clinical skills to better help your clients?

July 14th, 2010
I know that many therapists I talk with have such keen clinical skills. They have invested countless hours and dollars on continuing education, personal therapy, and professional development. Every investment in your personal and professional growth is reflected in your work with your clients. As you expand your awareness of your own issues, and the latest trends and research in the field, you show up to work with your clients in a more empowered way.
Here’s an interesting discovery, one that you may want to explore yourself- the use of marketing to connect and empower your clients. (Read more on the blog to discover how your marketing materials can actually strengthen your clinical skills)…
Okay, so you may think that marketing materials, such as your website copy and your brochures, are just marketing information. Rather dull, yet necessary, to hand-out to those who may be interested in your services.
Honestly, I too thought that way in the past. I know may other therapists who really don’t give much thought to their marketing copy.
Perhaps it feels incongruent, or you’re not that excited about writing, or you believe you’re not a good writer, or it’s not what ‘makes your heart sing”, or you’re afraid the grammar police will give you a citation!
Well, I want to share with you something transformative I discovered, and my Platinum client have also noticed the same thing too, that writing powerful copy for your marketing materials actually impacts your potential clients.
Yes, really!
There is something about reading a brochure or a website that speaks to you. Have you ever had that happen? I have a few newsletters I subscribe to and when I get the newsletters in my email box I feel like they are speaking to my soul. They get me, they understand me, they are speaking to me.  There is this exhale, like I’m among others who understand, and that’s such a comforting feeling.
Now imagine conveying that to your potential clients. You get them, you deeply understand them, they are not alone- how truly comforting.
Your clients are seeking that, and actually aren’t we all seeking that? Aren’t we all desiring to be deeply understood? So your writing is much more than writing. It truly is a beacon of light for your clients, letting them know you are there for them,
that you understand, and you’re there to help.
I want to share with you a few strategies that will help your write authentically, so your clients feel like you are writing to them. It’s a humbling and inspiring experience to have your clients and potential clients say to you, “I feel like you were writing to me” or  “finally I’ve found someone who really gets me”.
So here are some practical strategies to deeply connect with your clients through your writing:
1. Know your client- what they feel and think
Spend some time thinking about who they are, what they value, what they think and feel about the problem they are encountering, and how it is impacting their lives. You can use visualization or art marking process to deepen your awareness of your client’s needs.
2. Write that you understand their pain
Take a moment before you begin writing to focus on your client’s problem and the pain it has brought them and how it’s impacted their relationships. Feel what it would feel like to encounter these problems and allow this to resonate with you. When you write allow yourself to convey in your writing that you understand their pain and how it has impacted them.
3. Write how things can be different
You’ve witnessed the healing process and you know what’s possible for your clients when they release their pain and patterns that no longer serve them.  You’ve seen what’s possible from other client’s healing and from your own experiences. When you write your marketing materials come from a place of possibilities and hope. Write how things can be different based upon the changes you have witnessed. Remember to be respectful of your client’s confidentiality and not to write about specific clients.
4. Be of service
Your clients want to know you get them and you can help them too. When you come from a place of service it’s about helping them with their problems. When your write your marketing copy don’t forget to let your potential clients know what’s the next step they can take to start the change process. Be crystal clear and make it easy. Having a system in place will make this simple for you, as well as your clients.
When your clients feel this understood they show up differently to therapy sessions. Often you’ll see your clients make dramatic changes because they feel understood and respected.  So every time you write an article or post on your blog, think of your client and how you can be of service to them.
Try these tips in your writing and note your comments on the blog!

empower2I know that many therapists I talk with have such keen clinical skills. They have invested countless hours and dollars on continuing education, personal therapy, and professional development. Every investment in your personal and professional growth is reflected in your work with your clients. As you expand your awareness of your own issues, and the latest trends and research in the field, you show up to work with your clients in a more empowered way.

Here’s an interesting discovery, one that you may want to explore yourself- the use of marketing to connect and empower your clients.

Okay, so you may think that marketing materials, such as your website copy and your brochures, are just marketing information. Rather dull, yet necessary, to hand-out to those who may be interested in your services.

Honestly, I too thought that way in the past. I know may other therapists who really don’t give much thought to their marketing copy.

Perhaps it feels incongruent, or you’re not that excited about writing, or you believe you’re not a good writer, or it’s not what ‘makes your heart sing”, or you’re afraid the grammar police will give you a citation!

Well, I want to share with you something transformative I discovered, and my Platinum client have also noticed the same thing too, that writing powerful copy for your marketing materials actually impacts your potential clients.

Yes, really!

There is something about reading a brochure or a website that speaks to you. Have you ever had that happen? I have a few newsletters I subscribe to and when I get the newsletters in my email box I feel like they are speaking to my soul. They get me, they understand me, they are speaking to me.  There is this exhale, like I’m among others who understand, and that’s such a comforting feeling.

beaconNow imagine conveying that to your potential clients. You get them, you deeply understand them, they are not alone- how truly comforting.

Your clients are seeking that, and actually aren’t we all seeking that? Aren’t we all desiring to be deeply understood? So your writing is much more than writing. It truly is a beacon of light for your clients, letting them know you are there for them,  that you understand, and you’re there to help.

I want to share with you a few strategies that will help your write authentically, so your clients feel like you are writing to them. It’s a humbling and inspiring experience to have your clients and potential clients say to you, “I feel like you were writing to me” or  “finally I’ve found someone who really gets me”.

So here are some practical strategies to deeply connect with your clients through your writing:

1. Know your client- what they feel and think

Spend some time thinking about who they are, what they value, what they think and feel about the problem they are encountering, and how it is impacting their lives. You can use visualization or art marking process to deepen your awareness of your client’s needs.

2. Write that you understand their pain

Take a moment before you begin writing to focus on your client’s problem and the pain it has brought them and how it’s impacted their relationships. Feel what it would feel like to encounter these problems and allow this to resonate with you. When you write allow yourself to convey in your writing that you understand their pain and how it has impacted them.

3. Write how things can be different

You’ve witnessed the healing process and you know what’s possible for your clients when they release their pain and patterns that no longer serve them.  You’ve seen what’s possible from other client’s healing and from your own experiences. When you write your marketing materials come from a place of possibilities and hope. Write how things can be different based upon the changes you have witnessed. Remember to be respectful of your client’s confidentiality and not to write about specific clients.

4. Be of service

Your clients want to know you get them and you can help them too. When you come from a place of service it’s about helping them with their problems. When your write your marketing copy don’t forget to let your potential clients know what’s the next step they can take to start the change process. Be crystal clear and make it easy. Having a system in place will make this simple for you, as well as your clients.

When your clients feel this understood they show up differently to therapy sessions. Often you’ll see your clients make dramatic changes because they feel understood and respected.  So every time you write an article or post on your blog, think of your client and how you can be of service to them.

Try these tips in your writing and note your comments on the blog!

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