Posts Tagged ‘niche’

What's your area of specialization?

April 13th, 2010

You have taken the time and energy to complete all your coursework, get your license, and now you’ve started your practice. All those years of education didn’t prepare you to when you stepped outside of the comforts of an agency position. However, you are resilient and figured out all the business basics, and even got yourself an accountant, now where are the clients? Yes, in growing your business there is always continuing education- just without CEU’s!

The next step in creating a successful thriving practice is to establish your niche, or you area of expertise. When you create your niche you let the clients whom you are looking for your unique gifts know you are ready to serve them and exactly how you can help.

So if you do not have a niche it’s time to start exploring why and then to take action to make some changes.

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Niche your therapy business for success

August 25th, 2009

A niche is an area of specialization that makes what you do stand out from the crowd. Ironically many therapists choose not to niche because they are fearful of loosing business by being so specific about their clientele. The truth is just the opposite. When you do not niche you do not identify your area of expertise. Therefore, when the clients who are seeking help for a very specific problem look for help they will seek out only those therapists who are speaking to their needs. A parent with a child who has ADHD will seek out ADHD services, a couple having marital problems will seek out couples therapy, a person with anger issues will seek out anger management programs. When you dilute your message, stating you “specialize” in child, adult, and family therapy you will never be the expert that other’s seek out and you will miss your opportunity to create a successful niche!

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