Posts Tagged ‘marketing’

The secret ingredient you may be missing…

December 15th, 2010

… establishing your expertise and credibility in your community, and beyond with Public Relations. You see, as an expert you are well respected, you’re seen as the ‘go to person’ when a problem arises, and you are sought out for your specialized knowledge, and paid more too! Plus, when you establish the unique solution that you offer, you separate yourself from all the other healers and helpers, and there truly is no competition.

Public Relations can be seen as the gift of maintaining relationships between your business and your potential clients. PR allows your message to be delivered by an objective third party, therefore it’s given more credibility and authority than a paid marketing message.

Healers and helpers will spend countless hours honing their gifts, and working directly with their clients, but they often put this essential marketing ingredient on the back burner.

1. Before you launch a PR campaign you need to be clear on your area of expertise. You can’t begin to launch a marketing campaign if you don’t know where to direct your efforts. Once you get clear on you area of expertise (and the unique solution that you offer), then you can start to spice up your marketing efforts and know exactly where to spend your time and money to reach your clients.

2. You’ve got your website and blog to further establish your expertise and credibility, now where else can you share your knowledge? Use PR to help you connect with the media and share solutions to problems that their listeners/readers may be having. You can connect with newspapers, radio shows, forums, magazines (offline and online), other bloggers, video interviews, ezines, podcasts, etc to share your message. Remember, target your PR efforts to a specific population, and the problem that you solve, and then you’ll be crystal clear where to find your ideal audience.

3. Great, you’ve identified a perfect resource, now what? Use your skills as a healer and helper to think in terms of service. How can you provide a potential reporter, blogger, or radio host with the easiest way to share a really valuable story with their readers/listeners? Send out a press release with a very catchy title or send a brief email that offers something of service to the person/organization you are contacting. Think in terms of how to help them out, versus wanting them to help you.  The easier you make their job, the more likely they will use your content.

4. Keep a press kit ready to go. When someone asks me to speak at an event or for an interview I have a system in place to easily retrieve all the necessary information, quickly. Since most reporters are working on a tight timeframe, having these marketing materials on hand is essential. You can have a link to these on your website. Make sure you include in your press kit: A short (200 words) biography, including the clients you work with and how you help them (and a free offer to direct them to your website). Also include a headshot, an up-close professional photo, articles about you and other media coverage, and links to online videos and podcasts.

5. Ask- Yes, it’s that simple! Ask your friends, family, and media personnel if you can share your gifts. It’s amazing what happens when you start to ask. I asked my local books store to carry my book, and we ended up having a signing event in front of the store. From there it was easy to promote the event to the local newspaper with a press release.

6. Be creative, playful, and fun in the process. Shine your unique message and brand in your PR! I wanted to promote my business and get the “word out” that children can use their creativity to solve their melt-downs, shut downs and tantrums. Being the Creativity Queen I wanted it to reflect my Brand of playful possibilities, so I donned my “Royal Attire” and showed up at the reading festival, book signing events, and arts day promoting my book. I stood out, sold lots of books, and more importantly became ‘recognized’ for the creative work I do. You may not necessarily need to wear tights, but thinking outside of the box, and in alignment with your message (and brand) will help you create lots of f*ree PR for your business, and these days that’s a special ingredient we all should be adding to our businesses!

Do you need some help identifying your area of expertise and specialization so you can begin your PR campaign? Click here to learn about the Superfabulicious Holiday Extravaganza, and save 50% off of the Niche and Fill My Practice audio training program. Don’t worry, you don’t have to don tights to enjoy these savings!


When you are clear of your unique brilliance, there’s no competition

December 3rd, 2010

…and my friend Dan Franz is clear of his unique brilliance! Really who else can call themselves the Therapist Sherpa?

Dan’s hosting the Practice Building for the Next Decade and you’ll want to be there! I’ve had the honor of working with Dan, and believe me, you’ll want join this event.

He has put together a team of expert guides to help start your journey to a successful and authentic private practice!

You will spend time with authentic and successful practitioners who have created their own practices and are ready to guide you to yours!

–    Develop an understanding of your unique marketing niche in your community and how it will provide a constant flow of clients.

–    Create your ultimate marketing “DO’s” and DON’T’s” list.

–    Learn the secrets of taking care of yourself as a therapist, and treating yourself like a business person.

–    Develop an understanding of abundance, and that it is OK, it is actually desirable for therapists and helping professionals to live in abundance, and teach their clients abundance.

–    Find your strength and renew your passion to be the outstanding clinician and helper you have always dreamed of being.

Join Dan, and me too, for this awesome event!


“Create a Business I love Blueprint Secrets" tele-seminar

September 7th, 2010

Are you a therapist, holistic practitioner or health and wellness coach who is ready to leap forward in your business to be of service to more clients, while creating a thriving fee-for-service practice you LOVE working in?
Join me TUESDAY, SEPTEMBER 7th for a very special BONUS complimentary LIVE tele-seminar where I’ll reveal:
6 steps to creating a lucrative business that honors you, as well as your clients, PLUS I’ll hand you the 6-figure Blueprint Secrets to creating a BUSINESS YOU LOVE.
Want to reserve your complimentary spot now- you can do so here http://businesssuccessfortherapists.com/platinumcall/
Whatever your plans are for Tuesday I urge you not to miss this call. If you know me, then you know I share lots of valuable information- so you are not going to want to miss all this remarkable content I’ll be sharing!
During this call I’ll share:
  • How you are sabotaging your practice and you may not even understand why. I reveal to you EXACTLY what you may be doing that keeps you from having the balanced, successful, lucrative fee-for-service business you desire
  • The 6 core areas therapists, healers, and coaches struggle with that keeps you playing small and not serving the clients you are meant to serve
  • The “magical formula” that big companies use to create excitement, and loyalty, and how you can use the magic of archetypes to transform your business from bland to brilliant
  • What you need to know to have your business authentically stand apart from all the other practitioners in your field, so your ideal clients are drawn to you and your unique message. When you create this for your business you’ll never again worry about competition and charging what your worth
  • The secret of how you can consistently and clearly focus your time and energies so you can be of service to more clients. When I expose this secret you’ll be blown away at how simple it is to know where to focus so you can grow your business
  • Why having clients commit to continuing to work with you on a weekly basis is a great disservice to them, as well as yourself. You’ll discover the impact on your clients, as well as yourself, and you’ll be given the KEY to transforming your business and the results your clients get from working with you
  • How a big fear of almost every healer, helper, coach, and therapist has keeps you stuck, and hiding out in your office. When you shine the light on this fear you’ll be able to let go of its hold on you and you’ll show up in service in an empowered way that honors yourself and your clients too
  • What they didn’t teach you in grad school about reaching the potential clients you desire to serve. This information will get you thinking about your business in a whole new energized and excited way
  • The 6 steps to creating an authentic and profitable business using my Create a Business I LOVE Blueprint. You’ll get the insider secrets on the steps necessary in creating a business aligned with your unique brilliance you’ll wish you had when you first started your practice
  • Details about the exciting NEW “Create a Business I LOVE” Platinum Program you can be a part of and learn how to apply these strategies to your business to design YOUR 6-figure + business that supports you financially and spiritually.
Don’t miss out on this exciting COMPLIMENTARY tele-seminar.
Click below to get immediate access to the call information.
http://businesssuccessfortherapists.com/platinumcall/
I look forward to ‘seeing’ you on the call!


innovative, ground breaking Virtual Conference for Buisness Owners

May 14th, 2010

Are you in business and want to learn about using a Virtual Assistant, or you have a VA, then you’re going to want to join this ground breaking event.

You & Your Client

Building a Prosperous Relationship

May 17th – May 21st, 2010 @ 11:00 AM & 2:00 PM

Join GAVAA this May, for an innovative, ground breaking Virtual Business Conference! Experience a five-day conference with over TEN experts… and learn how to make the most of the VA-Client relationship, regardless of your role.

Register Now If You’re a Virtual Assistant or Independent Professional who utilizes a Virtual Assistant, and you want to learn how to maximize your profits and create a dynamic relationship that grows as the business grows!

You & Your Client Event

Join me 11 AM EST, MAY 19 as I present:

“Want to be a Hero to Your Clients? Discover What Creative Entrepreneurs Are In Desperate Need of and How You Can Profit From Being Their Problem Solver!”

You & Your Client Event


Need some marketing tips for your practice?

April 29th, 2010

My friend David Diana has a new book out you are going to want to read.  You remember David from the Therapist Telesummit, right? We’ll he’s sharing his insight and wisdom, and for someone who is the director of sales and marketing for a large behavioral healthcare organization, he’s got lots he can teach the rest of us. So I urge you to check out David’s book http://www.davidpdiana.com/book-launch/

Just so you know the book has sold out at conferences and is on the Amazon bestseller list for a few mental health categories at #22! Congratulations David on writing this book that will be of value to us therapists!


What's your area of specialization?

April 13th, 2010

You have taken the time and energy to complete all your coursework, get your license, and now you’ve started your practice. All those years of education didn’t prepare you to when you stepped outside of the comforts of an agency position. However, you are resilient and figured out all the business basics, and even got yourself an accountant, now where are the clients? Yes, in growing your business there is always continuing education- just without CEU’s!

The next step in creating a successful thriving practice is to establish your niche, or you area of expertise. When you create your niche you let the clients whom you are looking for your unique gifts know you are ready to serve them and exactly how you can help.

So if you do not have a niche it’s time to start exploring why and then to take action to make some changes.


Something exciting is about to happen!

March 8th, 2010

There is this buzz going around about therapists looking to create consistent revenues and finding ways to let go of the dependency on insurance companies. I’d have to say a revolution is happening, as I read the practice building blogs out there. Therapists are getting tired of working so hard to get paid meager wages or they are fearful of leaving a secure job to create a private practice. Doubt and uncertainty have caused therapists to stay stuck; however, there is a undercurrent of change that happening and I’m thrilled to be a part of it!

If you haven’t signed up, I urge you to do so asap and join us for the complimentary Therapist Resource Telesummit March 12-14. Over three days you’ll find tips and strategies to help you shift from a dollars for hour work week, relying in insurance reimbursement or an agency to receive payment, to learning how you can create a profitable authentic practice, helping even more people (and making more money too). It will be a groundbreaking, and fun, event you are not going to want to miss. I’m looking so forward to sharing this information with you!

If you haven’t registered yet, here’s the link http://www.therapisttelesummit.com/