Posts Tagged ‘business breakthroughs’

Are you losing money right now? – Ouch!

January 12th, 2011

Do you know your practice has a cycle? Basically your practice has seasons in which there is a tremendous amount of action, and then times when you have a lull (and maybe some worries that it may not pick up again).

Well, I tracked it in my practice (month to month) and graphed it out over 5 years and saw that indeed it wasn’t my imagination; there were very clear patterns of business. I know intuitively you feel this in your work, even if you’re not tracking it. Here’s the thing, you may be losing money right now and you may not even be aware of it- Ouch!

Right now the New Year has begun and people are looking for ways to improve their relationships, change their behaviors, and all the accompanying emotions that comes with that (think of weight loss and emotional eating or smokers who use nicotine to self-soothe & self-regulate). So right now you are in the perfect position to offer your services as the “solution” to your client’s problems.

You see, as I tracked the clients I saw and there was a trend. Since I worked with children and families managing acting out/shutting down behaviors, it made perfect sense. When school began there was a slow period, and when the first progress reports were sent home I saw a jump up in the calls to my office. Again, the calls slowed during the holidays and summer found most families on vacation, with fewer arguments over homework, so it was pretty quiet. From January, until when school let out, each month progressively became more and more busy, and of course calls peaked when progress reports and report cards came out. Coincidence? I think not!

Here’s the thing. I knew my ideal clients (I so adore) pretty darn well, which means that I knew when to offer some type of group because there were more kids in need, and when to schedule my vacations (spring break), plus I knew when there were slow times (so I could offer another type of program to create income, or just take a break).

So do you know your clients well enough to know their needs, when they are motivated to get help, when your practice expands or contracts, and do you have a plan in place to make sure you are creating support for your clients needs during those times and creating income through these lulls?

You may be losing money right now if you have not gotten crystal clear on who you help, how you help them, and what they are looking for right now. For those of you who are “specialization” or “niche” resistant- enough!! It does not serve you!

So how do you stop losing money? Right now it is the time to get into action with your practice. People are hungry for changes, transformations, and help! So identify who your peeps are, what they are in need of, (and you need to get really specific here, not ‘feeling better’ or ‘happier’), and create an opportunity to help them.

This can be done in any type of healing work. For instance, I went to a complimentary women’s mediation group last weekend and almost 70 women were there to mediate. Pretty amazing energy in that room to say the least!

Anyway, the leader was graceful and supportive, and invited everyone in the room the opportunity to work with her. She perfectly positioned her services, and I’m certain she welcomed at least a dozen new people into her practice. Why, because she planned her group perfectly- right at the start of the new year, locating her ideal clients, and providing a specific way people could work with her next, and she had a continuity plan in place – All done with pure grace and ease, and no feeling what so ever of ‘selling’ anyone.

If you want to bring that feeling of grace and ease into your practice and welcome in clients in a way that’s right for you, then I invite you to join the Fill my Practice Now program. If you are looking for a way to pay for the program, I’ll show you how you can earn your money back and welcome in new clients immediately. Seriously, I’m going to teach you how you get off the call and how you can have new clients that evening. If you want to be on that call (and believe me you do), you must register by MIDNIGHT TONIGHT (EST) to receive this exclusive bonus! Claim your spot now!

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The secret ingredient you may be missing…

December 15th, 2010

… establishing your expertise and credibility in your community, and beyond with Public Relations. You see, as an expert you are well respected, you’re seen as the ‘go to person’ when a problem arises, and you are sought out for your specialized knowledge, and paid more too! Plus, when you establish the unique solution that you offer, you separate yourself from all the other healers and helpers, and there truly is no competition.

Public Relations can be seen as the gift of maintaining relationships between your business and your potential clients. PR allows your message to be delivered by an objective third party, therefore it’s given more credibility and authority than a paid marketing message.

Healers and helpers will spend countless hours honing their gifts, and working directly with their clients, but they often put this essential marketing ingredient on the back burner.

1. Before you launch a PR campaign you need to be clear on your area of expertise. You can’t begin to launch a marketing campaign if you don’t know where to direct your efforts. Once you get clear on you area of expertise (and the unique solution that you offer), then you can start to spice up your marketing efforts and know exactly where to spend your time and money to reach your clients.

2. You’ve got your website and blog to further establish your expertise and credibility, now where else can you share your knowledge? Use PR to help you connect with the media and share solutions to problems that their listeners/readers may be having. You can connect with newspapers, radio shows, forums, magazines (offline and online), other bloggers, video interviews, ezines, podcasts, etc to share your message. Remember, target your PR efforts to a specific population, and the problem that you solve, and then you’ll be crystal clear where to find your ideal audience.

3. Great, you’ve identified a perfect resource, now what? Use your skills as a healer and helper to think in terms of service. How can you provide a potential reporter, blogger, or radio host with the easiest way to share a really valuable story with their readers/listeners? Send out a press release with a very catchy title or send a brief email that offers something of service to the person/organization you are contacting. Think in terms of how to help them out, versus wanting them to help you.  The easier you make their job, the more likely they will use your content.

4. Keep a press kit ready to go. When someone asks me to speak at an event or for an interview I have a system in place to easily retrieve all the necessary information, quickly. Since most reporters are working on a tight timeframe, having these marketing materials on hand is essential. You can have a link to these on your website. Make sure you include in your press kit: A short (200 words) biography, including the clients you work with and how you help them (and a free offer to direct them to your website). Also include a headshot, an up-close professional photo, articles about you and other media coverage, and links to online videos and podcasts.

5. Ask- Yes, it’s that simple! Ask your friends, family, and media personnel if you can share your gifts. It’s amazing what happens when you start to ask. I asked my local books store to carry my book, and we ended up having a signing event in front of the store. From there it was easy to promote the event to the local newspaper with a press release.

6. Be creative, playful, and fun in the process. Shine your unique message and brand in your PR! I wanted to promote my business and get the “word out” that children can use their creativity to solve their melt-downs, shut downs and tantrums. Being the Creativity Queen I wanted it to reflect my Brand of playful possibilities, so I donned my “Royal Attire” and showed up at the reading festival, book signing events, and arts day promoting my book. I stood out, sold lots of books, and more importantly became ‘recognized’ for the creative work I do. You may not necessarily need to wear tights, but thinking outside of the box, and in alignment with your message (and brand) will help you create lots of f*ree PR for your business, and these days that’s a special ingredient we all should be adding to our businesses!

Do you need some help identifying your area of expertise and specialization so you can begin your PR campaign? Click here to learn about the Superfabulicious Holiday Extravaganza, and save 50% off of the Niche and Fill My Practice audio training program. Don’t worry, you don’t have to don tights to enjoy these savings!

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Are you facing your Jabberwocky?

October 6th, 2010
Have you watched Alice in Wonderland movie based upon the classic novel by Lewis Carroll? Although the movie takes some very creative liberties with Carroll’s poetic portrayal of the Jabberwocky, there is a point where Alice confronts the Jabberwocky.
Drawing upon her past and encouraged by the words of her father, Alice confronts and slays the beast. It’s a moment we can all resonate with, a point in time where we look bravely at what we fear and step forward into our power. This may show up as confronting an uncomfortable situation or person, taking responsibility, doing something outside of you comfort zone, or facing a fear.
As therapists owning a therapy business we are given opportunities again and again to confront our Jabberwocky’s. (Read on the blog the *** ways you can confront your Jabberwocky in business to help more clients)
Here are some ways that the Jabberwocky may be showing up in your business.
1. You are given opportunities that you don’t follow-up on.
This may happen when you are asked to do something outside of your comfort zone, such as collaborate on a project, speak at an event, or follow-up with a potential client after a meeting. There is tremendous power in reaching out and connecting, or doing something that’s uncomfortable so you can be of service to others. I had this happen the other day, where my massage therapist knew I was out of town, and I would be returning, and he called me when I was back to see when I wanted to schedule my next appointment. It was a simple caring act, and I appreciated his follow-up. So you may want to reflect on where are you missing the opportunity to follow-up in your business-and if there any fears, how can you release these so you may be of greater service to your clients?
2. You are uncomfortable by ________________ (fill in the blank), so you avoid doing it.
I know this too well from my own personal experience with public speaking. I had such a tremendous fear of speaking in front of groups, the first time I had to do so I almost got sick in the middle of my talk. That could have been it for me, instead I kept saying ‘yes’ to speaking opportunities and each time I would find a way to ease my fears (like having a powerpoint show with the lights off). Each step forward helped me to let go of my fears and truly was a powerful example of exposure theory. Now, I joyfully (and still nervously) accept new opportunities to share and present information, which has given me the opportunity to face my speaking Jabberwocky as presenter at a national conferences, as well as a keynote speaker.
3. You don’t know how to do something, so you do nothing at all.
Technology has been moving so rapidly, it often feels overwhelming at times to keep up with everything out there. I know I gotten “technology paralysis” and I’ve become totally stuck because of information overwhelm. Here’s a way I face my technology Jabberwocky, or any other Jabberwocky that involved things I didn’t know… I continually let go of the belief that I am supposed to learn and know it all (what a relief) and I reach out (again and again) and get help. It frees up so much more energy and space, knowing that I don’t need to have the answers (thank goodness), and instead can ask for assistance.
If you’d like to release the Jabberwocky of “I don’t know how to do it paralysis” then please join me on the complimentary Therapy Practice Breakthroughs training call Oct 12, where I will share 9 Powerful Strategies to Creating a Thriving Therapy Practice Helping More People and Increasing Your Income  ***link***http://www.iatpp.org/call/

jabberwockyHave you watched Alice in Wonderland movie based upon the classic novel by Lewis Carroll? Although the movie takes some very creative liberties with Carroll’s poetic portrayal of the Jabberwocky, there is a point where Alice confronts the Jabberwocky.

Drawing upon her past and encouraged by the words of her father, Alice confronts and slays the beast. It’s a moment we can all resonate with, a point in time where we look bravely at what we fear and step forward into our power. This may show up as confronting an uncomfortable situation or person, taking responsibility, doing something outside of you comfort zone, or facing a fear.

As therapists owning a therapy business we are given opportunities again and again to confront our Jabberwocky’s.

Here are some ways that the Jabberwocky may be showing up in your business.

1. You are given opportunities that you don’t follow-up on.

This may happen when you are asked to do something outside of your comfort zone, such as collaborate on a project, speak at an event, or follow-up with a potential client after a meeting. There is tremendous power in reaching out and connecting, or doing something that’s uncomfortable so you can be of service to others. I had this happen the other day, where my massage therapist knew I was out of town, and I would be returning, and he called me when I was back to see when I wanted to schedule my next appointment. It was a simple caring act, and I appreciated his follow-up. So you may want to reflect on where are you missing the opportunity to follow-up in your business-and if there are any fears, how can you release these so you may be of greater service to your clients?

2. You are uncomfortable by ________________ (fill in the blank), so you avoid doing it.

I know this too well from my own personal experience with public speaking. I had such a tremendous fear of speaking in front of groups, the first time I had to do so I almost got sick in the middle of my talk. That could have been it for me but instead I kept saying ‘yes’ to speaking opportunities and each time I would find a way to ease my fears (like having a powerpoint show with the lights off). Each step forward helped me to let go of my fears and truly was a powerful example of exposure theory. Now, I joyfully (and still nervously) accept new opportunities to share and present information, which has given me the opportunity to face my speaking Jabberwocky as presenter at a national conferences, as well as a keynote speaker.

3. You don’t know how to do something, so you do nothing at all.

Technology has been moving so rapidly, it often feels overwhelming at times to keep up with everything out there. I know I have gotten “technology paralysis” and I’ve become totally stuck because of information overwhelm. Here’s a way I face my technology Jabberwocky, or any other Jabberwocky that involves things I didn’t know… I continually let go of the belief that I am supposed to learn and know it all (what a relief) and I reach out (again and again) and get help. It frees up so much more energy and space, knowing that I don’t need to have the answers (thank goodness), and instead can ask for assistance.

If you’d like to release the Jabberwocky of “I don’t know how to do it paralysis” then please join me on the complimentary Therapy Practice Breakthroughs training call Oct 12, where I will share 9 Powerful Strategies to Creating a Thriving Therapy Practice Helping More People and Increasing Your Income

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Why Fear is stopping your success

January 28th, 2010

As much as we are enlightened by the years of training we have done as therapists, there are still hidden beliefs and fears that pop up when we are called to step out of our comfort zone and move into something bigger.

It shows up in so many ways, from passing up on an opportuntiy that someone presents, making excuses, and down playing your abilities (among other things). At the core are many beliefs that keep you from moving forward. This is true for you, because if you did not have these beliefs you would have exactly what it is you desire in your life and in your business. There are so many resources out there that you could read, learn, and access on the internet, and even if you didn’t know exactly what to do first in you business, you could get that inforamtion and implement it and that would be it. You would have the number of clients you desire, you’d have the money you desire, and you’d have the ease you desire.

Instead your beliefs have dominated your decisions. You do not effortlessly say yes to what is presented and create what you desire. Fear keeps you in a holding patterning and your beliefs pop up to affirm why you can’t do those things you are so longing for.

What can you do?

First off become aware of your beliefs. What is it that you believe in that keeps you stuck? Read below to see which ones resonate with you (without judgement):

I don’t have what it takes

I don’t know enough

Who am I

I’m not an expert

It will be too much work

No one will pay

I’m not enough

I don’t really need to help more people

I’ ll get overwhelmed

I’m not a good speaker

I’m too disorganized and unfocused

I should change for this

I’m not good enough

Others will be upset

I’ll have to discount

Who am I to do this

I wont be able to do it

People don’t want what I provide

The economy is bad

I’m not as good as they are

This will not work for my business

I don’t have time

I don’t have money

I don’t have support

I don’t like to sell

I’ll be embarrassed

I’ll be vulnerable

They’ll see I’m a fake

They’ll laugh

I’ll have to work to hard

Others will get upset

I don’t want others to uncomfortable

My partner/spouse may leave

Others may reject me

Awareness if the first step. Releasing these beliefs is the next step. There are many ways to heal and let go of old beliefs. I’ll be offering very specific tools and strategies in the upcoming tele-class How to Change What You Are Worth, and Get It!

We will peel back the layers of false beliefs around money-because how you do anything, is how you do everything. We’ll explore how you mirror your beliefs by the way you relate to money. You’ll have money breakthroughs so you finally charge, and make, what you desire! Click here to say yes to money breakthroughs! http://businesssuccessfortherapists.com/4-week-class

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