Posts Tagged ‘Build your practice’

When you are clear of your unique brilliance, there’s no competition

December 3rd, 2010

…and my friend Dan Franz is clear of his unique brilliance! Really who else can call themselves the Therapist Sherpa?

Dan’s hosting the Practice Building for the Next Decade and you’ll want to be there! I’ve had the honor of working with Dan, and believe me, you’ll want join this event.

He has put together a team of expert guides to help start your journey to a successful and authentic private practice!

You will spend time with authentic and successful practitioners who have created their own practices and are ready to guide you to yours!

–    Develop an understanding of your unique marketing niche in your community and how it will provide a constant flow of clients.

–    Create your ultimate marketing “DO’s” and DON’T’s” list.

–    Learn the secrets of taking care of yourself as a therapist, and treating yourself like a business person.

–    Develop an understanding of abundance, and that it is OK, it is actually desirable for therapists and helping professionals to live in abundance, and teach their clients abundance.

–    Find your strength and renew your passion to be the outstanding clinician and helper you have always dreamed of being.

Join Dan, and me too, for this awesome event!


Tools of the Trade: Creating a Successful Art Therapy Business

August 16th, 2010


Want some support in growing your therapy practice?

Join me for a complimentary 1 hour webinar part of the American Art Therapy Association Institute for Continuing Education-Tuesday, August 17, 2010 1:00 PM – 2:00 PM EDT

This workshop explores contemporary issues and current trends in developing a thriving business as an art therapist. The workshop will address how to create a successful business via the understanding of a target market and niche marketing. The Webinar also includes how to use our inherent creative problem solving skills as art therapists to identify obstacles and resources, and create professional success. When we have an understanding of our ideal client and their specific needs we can assess if our identified niche will be a match for that client’s needs. Now more than ever–there are tremendous opportunities to create programs and services directed at helping transform the lives of others while earning a healthy salary!


Register here:
https://www1.gotomeeting.com/register/774918304
Continuing Education Credits – This live Webinar session will be converted to a CEC-Eligible online course by August 31, 2010 and be available on the American Art Therapy Association’s Institute for Continuing Education in Art Therapy (ICE/AT). The live session does not meet the CEC eligibility guidelines, but you can attend the live session for free, then if you want to attain the CEC, simply login to ICE/AT to acquire the CEC ($18 for Association Members, $25 for Non-Members).


How to create the practice your heart desires!

June 16th, 2010
I spoke to two different therapists within 24-hours who were talking about feeling burned out. That’s a terrible feeling, and I know all of us who have worked with clients for any length of time have felt that way. It’s essential to nourish ourselves and re-charge our batteries, and I hope you are creating space in your life to do so.
I’m honoring my heart’s desire to travel, connect, and chill-out this summer. First with a trip to Washington DC, where I’m being flown out by SORE to be a part of a video they are creating (how cool is that), and then off to NY for 6 weeks “playcation”. I’ll be spending lots of time on the lake, taking some time to read, do art, hike, nap, be with family and friends, while working with select practice building clients, and my platinum group.
Sounds delicious, right? You may even want to eradicate me from your email box, angrily thinking, “Well that just works for you Laura”. Here’s the most joyous part of this, you can recreate what your practice looks like, so it honors you, and what you desire.
How?
Let’s break it down, so you too can start to see the possibilities. In the process you’ll get to engage both sides of your brain, working first with your creativity and intuition, then with your logical linear thinking.
First, get very clear on what you desire, exactly what it looks like and feels like for you to be living in alignment doing your heart’s work being of service to others, AND how you are being of service to yourself.
Secondly, you need a step-by-step plan. This is where the logical and linear mind shows up to support you, with a clear and concise plan of action to take. This is what will help you move from point A to point B, and reach the goal you desire.
When I did this in my own therapy business it became crystal clear on what I needed to focus on to help me move toward the goal I desired, it also helped me get clear on what I was doing that was a waste of time, energy, and money.
Here’s my question for you, do you have your ‘how’? Do you have a step-by-step plan in place with the clear actions you need to take to create the practice your truly desire?
Your Creative Practice Building Homework:
1. Create your ideal vision of your therapy business, what you are desiring to create. This is where you can invite your intuitive, creative, knowing side to come forward and play. Pull out the art supplies and collage materials, or write with your non-dominant hand, or wave you magic wand and wish, whatever gets your creative juices flowing…then allow space for you to witness what arises without judgment and censorship.
2.Create an action plan. Start by identifying what you desire to create, your outcome, then break it down into small steps to get there. First identify your clients, then develop your system on how you work with clients, then how you will connect with them, then how you will create a system to continue to follow-up with clients who are not quite ready, then create a plan on how to leverage your time, so more people will have access to the gifts you have and you’ll be of service to many more clients. When you break it down into smaller steps you’ll have a map for your business and you’ll see results quickly!
Ready to be handed all the information necessary to move into action quickly and create your step-by-step action plan? Then you are going to want to jump on this final opportunity to join the Fill My Practice NOW Bootcamp. This offer ENDS TONIGHT (after midnight poof, it’s gone), and you are not going to want to miss this value packed program!! …(link to bootcamp)

I spoke to two different therapists within 24-hours who were talking about feeling burned out. That’s a terrible feeling, and I know all of us who have worked with clients for any length of time have felt that way. It’s essential to nourish ourselves and re-charge our batteries, and I hope you are creating space in your life to do so.

heartsdesireI’m honoring my heart’s desire to travel, connect, and chill-out this summer. First, with a trip to Washington, DC where I’m being flown out by SCORE to be a part of a video they are creating (how cool is that), and then off to NY for 6 weeks “playcation”. I’ll be spending lots of time on the lake, taking some time to read, do art, hike, nap, be with family and friends while working with select practice building clients and my platinum group.

Sounds delicious, right? You may even want to eradicate me from your email box, angrily thinking, “Well that just works for you Laura”. Here’s the most joyous part of this, you can recreate what your practice looks like, so it honors you, and what you desire.

How?

Let’s break it down, so you too can start to see the possibilities. In the process you’ll get to engage both sides of your brain, working first with your creativity and intuition then with your logical linear thinking.

First, get very clear on what you desire, exactly what it looks like and feels like for you to be living in alignment doing your heart’s work being of service to others, AND how you are being of service to yourself.

Secondly, you need a step-by-step plan. This is where the logical and linear mind shows up to support you with a clear and concise plan of action to take. This is what will help you move from point A to point B and reach the goal you desire.

When I did this in my own therapy business it became crystal clear on what I needed to focus on to help me move toward the goal I desired. It also helped me get clear on what I was doing that was a waste of time, energy and money.

Here’s my question for you – Do you have your ‘how’?

Do you have a step-by-step plan in place with the clear actions you need to take to create the practice you truly desire?

Your Creative Practice Building Homework:

  1. Create your ideal vision of your therapy business, what you are desiring to create. This is where you can invite your intuitive, creative, knowing side to come forward and play. Pull out the art supplies and collage materials, or write with your non-dominant hand, or wave your magic wand and wish, whatever gets your creative juices flowing…then allow space for you to witness what arises without judgment and censorship.
  2. Create an action plan. Start by identifying what you desire to create, your outcome; then break it down into small steps to get there. First identify your clients; then develop your system on how you work with clients; then how you will connect with them; then how you will create a system to continue to follow-up with clients who are not quite ready; then create a plan on how to leverage your time, so more people will have access to the gifts you have and you’ll be of service to many more clients. When you break it down into smaller steps you’ll have a map for your business and you’ll see results quickly!

Ready to be handed all the information necessary to move into action quickly and create your step-by-step action plan? Then you are going to want to jump on this final opportunity to join the Fill My Practice NOW Bootcamp. This offer ENDS TONIGHT (after midnight poof, it’s gone), and you are not going to want to miss this value packed program!!

Sign up here! www.businesssuccessfortherapists.com/bootcamp


Want a new client today? Here's a tip how

June 10th, 2010

I’ve been getting a lot emails asking for some strategies to jumpstart your private practice and quickly help you see an increase of new clients.

So, I wanted to share with you 3 tips that I know will help you immediately start to see flow in your private practice NOW.

Today I’m sharing Tip #1 to help you get into action quickly.

Tip #1

Make a decision you are going to get a new client today, plain and simple. When you make a powerful decision and take action, you will see results. So take a few minutes to set aside what you are doing. Take a deep breath and visualize welcoming the new client to your practice. Feel their presence and see them coming into your office ready to make powerful changes in their lives. Allow this to resonate with you.  Open up a new folder for them with all the intake paperwork and set it on your desk, welcoming your new client.

Your creative practice building homework:

CONNECT!

I have a folder with the names and numbers of people who called for information about my services; these are folks who weren’t ready at the time, or we were unable to connect for some reason. If you have a similar folder (and you should) pull it out and, go through it. Give a call to each person, letting them know you wanted to follow-up and offer them an opportunity to come in to meet with you to discuss where they are at with resolving their problem.

If you don’t have a folder with names, then reach out to people you know (both family and friends) letting them know you’re taking new clients and who do they know who could benefit from what you do?

If you are nervous or fearful come from the mindset that you are there to be of service and your call may just be the thing that helps them to finally take action and resolve the problem they are struggling with. You are offering them a gift; show up with that energy when you connect and you will feel authentic and aligned as a healer and helper.

Filling your practice authentically from a place of service does not need to be so difficult. When you are given the tools, and show step-by-step how to do it, it can be very fulfilling and FUN too! If you are ready to take action and create a full practice then click here to learn about the upcoming Fill My Practice Bootcamp where you get specific strategies to quickly and authentically fill your practice!

Want more tips?  Check back next week for Tip #2, a strategy to help you create more income quickly.


Need some marketing tips for your practice?

April 29th, 2010

My friend David Diana has a new book out you are going to want to read.  You remember David from the Therapist Telesummit, right? We’ll he’s sharing his insight and wisdom, and for someone who is the director of sales and marketing for a large behavioral healthcare organization, he’s got lots he can teach the rest of us. So I urge you to check out David’s book http://www.davidpdiana.com/book-launch/

Just so you know the book has sold out at conferences and is on the Amazon bestseller list for a few mental health categories at #22! Congratulations David on writing this book that will be of value to us therapists!


Want to know what the top 5 areas to specialize in to grow your practice?

April 26th, 2010

Wouldn’t it be nice to know what your potential clients are looking for so you can be of service to them? Imagine how knowing this information could easily position you to step forward in your practice and let those clients know you understand EXACTLY what they need and you are there to help? How would that impact your practice? How would that be of service to your clients?

When you specialize others know what you do and can refer those in need to you. It’s an absolute win:win- for your clients, as well as yourself!

Yet, there are reasons why people don’t specialize, and if you are using one of these as an excuse not to niche your practice, then you will continue to struggle. Here’s the good news- I show you the top 5 areas to specialize in (and a few extra as well) and will lovingly point to the reasons why people don’t niche. The best part, is I will doing this all for F*REE!

So join me tomorrow night as I share my insider strategies on how to niche and fill your practice by signing up here: http://businesssuccessfortherapists.com/nichecall/

I can’t wait to ‘see’ you on the call!


Find Your Niche and Clients Will Find You!

April 21st, 2010

holeinroofDo you see that mess? Well that is my ceiling in the family room of our summerhouse up north. To make a very long story short, our water shut-off valve burst and this was what our neighbor discovered when he went into check on our house!

What a mess- our happy relaxing retreat was turned upside down as over 1000 gallons of water rushed through the bathroom upstairs and down through what was once our ceiling! It was heartbreaking to see the images, and even more heartbreaking to talk with our insurance company!

However, there is something important about this story that will benefit your therapy practice. Once you ‘get’ this you’ll understand exactly why you may not have the number of clients you’d like to see in your therapy practice!

So the heartbreaking news was our home was devastated by water, our hardwood floors damaged, our bathroom completely destroyed, and our ceiling defunct… but it was the discussion with our insurance company that was truly devastating!

Our insurance company adjustor came and made a determination that denied us a claim. Basically, the cost of this damage would need to be paid out-of-pocket. What we are learning in this process will help you in your business, and be the big ‘ah-ha’ that will help you to authentically attract more clients to your practice.

So when we found out our claim was denied by our insurance company, we did EXACTLY what people do when they have a problem. We started to look for a solution!

We did what most people do, and that is we asked people we knew if they had ever had this problem and what they did. We asked a family member in the real estate business if they had ever encountered this problem. We got the name of another insurance company who said they worked with an adjustor company who did exactly what we needed- they took on claims against insurance companies if they believed it was a wrongful determination. Then we spoke to another friend who had a contractor that was an expert in cleanup from water damage, and could help us with reconstruction. We were able to easily search for mold clean-up remediation services, because we knew they would be able to help us with all the water damage and sprouting mold!

Can you see what all of these have in common? They are all specialized experts who have created a very specific and targeted niche. So when we needed help and stared to ask around and do internet research, these experts stood out from the crowd and they were exactly what we were looking for.

The insurance company was able to refer us to the adjustor company because they knew that was their area of expertise (notice there was no competition). The contractor was the perfect fit because he knew exactly what we were dealing with and quickly offered us a solution to fit our needs (of course he was referred because his services matched our needs). The mold remediation specialists were easy to find online in one quick search because their services are so targeted (mind you because they are specialists they charge an EXTREME amount of money)!

So how can this hole in the ceiling mishap help you in your business?

When you niche your practice, you make it crystal clear who you serve and what you offer because you are ready to step in and help your clients with their very specific problems. When you don’t claim a niche you do a disservice to your clients (they won’t know where to find you), as well as your services (you’ll be SLOWLY building your practice and you’ll be poorly compensated for your time)!

So are you niche resistant, meaning you haven’t committed to a niche? Take this quick quiz and see how you score:

  • When people ask you who do you work with you say more than one targeted population
  • When you describe what you do you talk about how your work can help everyone
  • You describe numerous diagnoses you treat in your practice
  • You describe your modality of treatment as your niche
  • You are earning much less than you desire
  • You’ve been in practice for years and you still struggle to get clients

If you score all “Yes”- then it’s time to get an extreme niche makeover!

If you have a majority of “Yes”, you will want to learn how to create a niche that supports you and helps others refer to your practice.

If you do not have a “yes” then whoo hoo! Way to go, keep rocking!

You see there are people out there waiting for your unique brilliance to help them. When you deny stepping into your unique gifts, you deny those clients an opportunity to work with you.

If it weren’t for the all those professionals who found their niche and specialized in their expertise, we would still be looking for help for our house with little success. SO the lesson learned- niche and clients will find you!

Want my insider strategies on how to create a profitable niche aligned with the work you love to do? Join me for a complimentary call where I’ll reveal how to Niche and Fill Your Practice.

http://www.businesssuccessfortherapists.com/nichecall/

If you are new to starting a private practice, or you’ve been in business for years and still missing that magic piece to help you fill your practice, then you are not going to want to miss this F*REE call! Join me on Tuesday, April 27th at 8:30- EST as I share my insider strategies on how to Niche and Fill Your practice.

http://www.businesssuccessfortherapists.com/nichecall/


What's Your Bigger "Why"?

April 7th, 2010
I’ve been talking to many of the therapists on the strategy calls and exploring with them their big “why”, the reason why they do what they do. We are not in this profession for the money, but to help others process, grow, explore, heal, and transform their relationships and their lives. Money is not the bigger “why”, but the gift of helping others is what keeps us showing up, being present and compassionate with our clients. So when the clients aren’t showing up all of a sudden you may question your clinical skills, or start to second-guess your gifts as a therapist. Self-doubt will often show up when you are vulnerable and do its best to keep you put. Yet, you know your truth, you have the clinical knowledge, you are a gifted healer, that is your truth.
However, even the most gifted therapist may get overwhelmed and feel stuck, if they are fearful of not attracting enough clients to their practice.  (read more on the blog- click here). Fear often shows up at these crossroads with the intention to keep you right where you are. So people start to make comments about the economy or about things not working out because there is too much competition. Brilliant therapists may just stay put, doing more of the same marketing as they have done in the past, hoping things will be different. Some people may start looking for contract or agency work, fearful if they don’t do something now they may not be able to pay the bills.
So what can you do during these periods, when Monday comes around and you are dreading the lack of clients, or the agency job?  You can look fear head-on and see what it is attempting to do; then when you acknowledge fear, you can begin to take action on marketing your business.
I like to think of fear as an indicator that there is a possibility for something remarkable to happen fairly soon. Here’s a simple tool to help you understand what your fear is signaling.
Draw a bull’s eye with two rings. In the center of the target is your comfort zone. It’s the place that is familiar to you right now. Even if it is not the best place for you, it is familiar. Your comfort zone may stretch some, but it stays fairly closed. When you move beyond the comfort zone into the next ring you are in the ‘gap’. The outside ring is your goal, or intended outcome.
While you are in the gap there is an intensity of feelings, this is where fear resides. Emotionally you may feel like you will be annihilated. Being in the gap will bring up lots of negative cognitions to validate why you should go back in to your comfort zone. You’ll find excuses to quickly help you return to your comfort zone (such as I can’t do that, I don’t know enough, I don’t have the time, I don’t have the money, the economy is bad, my spouse won’t let me, etc). We see this with our clients when they go through transition as they move out of their comfort zone and familiar patterns into the unknown. By looking at fear honestly and openly you can see where you may be ‘playing small’ and staying in your comfort zone (even when you are longing for something bigger).
Take the time to do this exercise and write down or draw out all the negative cognitions and feelings in the gap. Then acknowledge what you desire to create, and take steps towards your bigger “why”, or the goal that keeps you showing up, even on tough Mondays.
Ready to take a no excuses approach to your bigger ‘why’? Then join us for the 6-month Create a Business I Love Platinum Program on April 9th. You will be given a blueprint to create a six-figure business and walked step-by-step through the process of exactly how to create the therapy business you love, making more money and helping more people.
Link text: www.businesssuccessfortherapists.com/platinum

I’ve been talking to many of the therapists on the strategy calls and exploring with them their big “why”, the reason why they do what they do. We are not in this profession for the money, but to help others process, grow, explore, heal, and transform their relationships and their lives. Money is not the bigger “why”, but the gift of helping others is what keeps us showing up, being present and compassionate with our clients. So when the clients aren’t showing up all of a sudden you may question your clinical skills, or start to second-guess your gifts as a therapist. Self-doubt will often show up when you are vulnerable and do its best to keep you put. Yet, you know your truth, you have the clinical knowledge, you are a gifted healer, that is your truth.

However, even the most gifted therapist may get overwhelmed and feel stuck, if they are fearful of not attracting enough clients to their practice.  (read more on the blog- click here). Fear often shows up at these crossroads with the intention to keep you right where you are. So people start to make comments about the economy or about things not working out because there is too much competition. Brilliant therapists may just stay put, doing more of the same marketing as they have done in the past, hoping things will be different. Some people may start looking for contract or agency work, fearful if they don’t do something now they may not be able to pay the bills.

So what can you do during these periods, when Monday comes around and you are dreading the lack of clients, or the agency job?  You can look fear head-on and see what it is attempting to do; then when you acknowledge fear, you can begin to take action on marketing your business.

I like to think of fear as an indicator that there is a possibility for something remarkable to happen fairly soon. Here’s a simple tool to help you understand what your fear is signaling.

Draw a bull’s eye with two rings. In the center of the target is your comfort zone. It’s the place that is familiar to you right now. Even if it is not the best place for you, it is familiar. Your comfort zone may stretch some, but it stays fairly closed. When you move beyond the comfort zone into the next ring you are in the ‘gap’. The outside ring is your goal, or intended outcome.

While you are in the gap there is an intensity of feelings, this is where fear resides. Emotionally you may feel like you will be annihilated. Being in the gap will bring up lots of negative cognitions to validate why you should go back in to your comfort zone. You’ll find excuses to quickly help you return to your comfort zone (such as I can’t do that, I don’t know enough, I don’t have the time, I don’t have the money, the economy is bad, my spouse won’t let me, etc). We see this with our clients when they go through transition as they move out of their comfort zone and familiar patterns into the unknown. By looking at fear honestly and openly you can see where you may be ‘playing small’ and staying in your comfort zone (even when you are longing for something bigger).

Take the time to do this exercise and write down or draw out all the negative cognitions and feelings in the gap. Then acknowledge what you desire to create, and take steps towards your bigger “why”, or the goal that keeps you showing up, even on tough Mondays.

Ready to take a no excuses approach to your bigger ‘why’? Then join us for the 6-month Create a Business I Love Platinum Program on April 9th. You will be given a blueprint to create a six-figure business and walked step-by-step through the process of exactly how to create the therapy business you love, making more money and helping more people.

www.businesssuccessfortherapists.com/platinum


What's Next in Growing Your Business?

March 25th, 2010

All right, you listened to all the empowering topics last week during the telesummit, and wrote down copious notes, and thought, “yes I can do that”…then what?

Life happened, work happened, things got busy, you got distracted, and all of a sudden you get my newsletter in your inbox and your thinking, “oh yeah, I forgot- I was going to do ________(fill in blank).

Okay, your human, life happens, we get busy, overwhelmed, and one more to-do seems just overwhelming. Or maybe you really don’t know where to start, so you’ll put it off for a bit.

Or maybe you are one of the so many people who share with me that they had taken action, created a blog, or implemented SEO for your website. WHOO HOO! I celebrate your steps, even the ittty bitty ones.

For those of you who seem a bit overwhelmed, and even for those of you who took action and are now wonder what’s next. I’d thought I’d offer some support.

Here’s a way to map out your vision of your business that’s authentic and congruent with your vision and values.

and you don’t need to waste your time with excessive business plans to do this.

1. Where to you want to be in 6-months to a year? Write about it, envision it, and become crystal clear.

2. Why is this so important to you?

3. Have you made a commitment to do what ever it takes to achieve this goal? If so, what does that mean to you?

4. What’s your step-by-step plan to achieve this? This is where you get very specific about what you are doing, the time it will take, the outcomes you desire, what support you will need along the way. Most people get stuck on the “how”. They don’t know what they don’t know, so they keep doing the same thing and operating under the same beliefs and actions. This is where most people get frustrated and spend years wasting time and energy, and often where they give up.

So how can you move forward if you don’t know what steps to take?

You can’t really. However, you can learn.

So it’s time to do some research and explore programs, books, and mentors who can help you with this process.

You see, everything you do should lead you into the next step. Meaning the next step for your clients to work with you, the next step you can connect with people after meeting them, the next step you can take to educate potential clients on the benefits you offer and how they can work with you. There should always be a next step.

If you take the time and write out your response to the 4 questions above you have yourself a map of where you want to go, now it’s time to take the next step and take action.

Depending upon where you are in your practice it could mean establishing your niche (that’s the foundation if you haven’t done this yet), it could be establishing your brand so you clearly convey what you do and who you work with, it could be creating marketing systems so you know what you’re working on and when, it could be developing your ‘signature system’ to help clients understand the benefits they get from working with you, it could be creating programs and packages to offer your current clients, it could be learning how to have a “connecting conversation” so you authentically enroll new clients into your practice, it could be designing your ‘profit pyramid’ whereby all of your programs and products are mapped out for the year, so you know what income you are creating and where to focus your time and energies.

Now it’s time to step forward and decide, what’s next. If you don’t know what’s next, how committed are you to learn and take action? It’s every action that you take in the right direction of your goals that will help you achieve what you desire swiftly. So out of the list of steps, decide what you’ll focus on and then take action to learn and implement it- really it’s that easy!

If you are in need of support and want to move swiftly to create more income then I invite you to learn more about the 6 month ‘Create A Business I Love’ blueprint for an authentic 6- figure + business platinum program

I’ll show you the blueprint to create a profitable authentic practice quickly, so you can implement the strategies and see results!

**PLUS THE 1st 4 PEOPLE TO REGISTER GET THIS BIG BONUS**
(and there’s only 2 bonuses left)
Two individual laser coaching calls to get clear about your business and
where you’ll take action to create income quickly!


Something exciting is about to happen!

March 8th, 2010

There is this buzz going around about therapists looking to create consistent revenues and finding ways to let go of the dependency on insurance companies. I’d have to say a revolution is happening, as I read the practice building blogs out there. Therapists are getting tired of working so hard to get paid meager wages or they are fearful of leaving a secure job to create a private practice. Doubt and uncertainty have caused therapists to stay stuck; however, there is a undercurrent of change that happening and I’m thrilled to be a part of it!

If you haven’t signed up, I urge you to do so asap and join us for the complimentary Therapist Resource Telesummit March 12-14. Over three days you’ll find tips and strategies to help you shift from a dollars for hour work week, relying in insurance reimbursement or an agency to receive payment, to learning how you can create a profitable authentic practice, helping even more people (and making more money too). It will be a groundbreaking, and fun, event you are not going to want to miss. I’m looking so forward to sharing this information with you!

If you haven’t registered yet, here’s the link http://www.therapisttelesummit.com/