Posts Tagged ‘Authentic Business’

Here’s how you can attract ideal private pay clients

March 23rd, 2011

Over the years of being in business I found that this is the essential ingredient to welcoming in ideal clients to your practice and to be quite honest, it’s fairly simple and extremely profound. I’ve seen this in my business, and learned this from other therapists making 6 and 7-figures, and when I am aligned with this core element my business flourishes.

It’s Love.

When love is at the core all things flow with ease and grace supporting you so you can support others. Let me show you exactly how love helps you to flourish in your business and welcome in ideal clients too.

Your business is a reflection of you, so when you are honored, loved and supported, your business reflects that as well. Here’s how you can lavish yourself with love: ask for and be willing to receive support. How does that look for you? Does that mean you let go of tasks that do not serve you, transition to private pay clients and let go of, or outsource insurance reimbursements, create systems and delegate out what is not your brilliance work? This frees up time for you to renew yourself, work on what gives you pleasure and be present with your needs. Nourishing your heart and soul creates a feeling of expansions and a softened presence reflected in all of your interactions.

Being centered and grounded in love, you can let go of things that do not honor you, lovingly releasing thoughts, ‘to-do’s’, expectations, ‘shoulds’ and anything else that does not serve you. You become more committed to honoring your precious time and release what drains your time, and you hold others in a place of accountability. Watch how, as you embrace self-love, others will respect your time and boundaries. You will notice how your clients shift, and you’ll attract new clients whom respect your time and gifts (reducing no-shows, cancellations, or late payments). You’ll find it is easier to say, “no thank you”, to what does not serve you, and “yes” to what feels self-honoring.

When you are nourished and come from a place of love when you’re asked about your business you naturally shine your enthusiasm and passion.  You share what you do, knowing that your gifts help others. You release all beliefs about not knowing enough, not having enough education, experience, etc and instead fully embrace yourself with love and compassion for the healing gifts you innately possess.

From this place of love you share the work you do and how you can help others. You release any limiting beliefs that keep you focused on your ‘stuff’ and instead you are able to be fully present and open when others ask you about what you do. Operating from a place of love, you are clear which clients you work best with; and you share this with those you meet, so they can pass on your name and information to those ideal clients you can best serve. All of your marketing materials reflect this, as your words are client-centered and deeply resonate with those ideal people you are meant to serve.

Here’s the final element of how love impacts your work. When your clients are in your presence they feel your love and compassion. I remember years ago hearing Bill O’Hanlon speak to my class on loving your clients. At the time I thought, well that’s really inappropriate. I’ve now come to a deeper awareness that loving your clients is fundamental in the work we do as healers. As we help people move on their own journey of compassion and self-love and letting go of beliefs and behaviors that no longer serve them, we must be fully present with love.  This loving presence is the balm for the pain and suffering of those we work with. They may not be ready to move into love for themselves, and they many not have ever experienced a compassionate and understanding presence. Your holding the space with love allows your clients to do the same.

How does this impact your business you may wonder? For your clients being held in a place of love and compassion is a powerful feeling and this creates deep relationships with clients who are committed to their personal work. You’ll find your clients more invested in their sessions and themselves, and as they fully embrace their own self-love they become joyous “fans” spreading the message of what you do to their friends and family.

For those of you who are feeling a pull between feeling like you need to do more, and embracing compassion and self-love (and you want some very practical creative strategies to keep you grounded) then I invite you to the Creative Alchemy Retreat.

Creative Alchemy happens when you open to the possibilities and declare that you are the authority in your life.

Listening and following your heart leads you to more joy, abundance and authenticity in your life, and when you are feeling expansive and excited more juicy joyous things show up in your life to support you- like meeting the right people to support your vision, like joyously sharing your work and new clients saying yes, like feeling that delicious buzz that you are honoring your soul’s purpose.

If this is tingling within you then you are ready for Creative Alchemy, and so are we!

Together, Shauna Harper from Consciously Creative, and I decided to create a sacred and supportive space for an intimate group of women:

  • to dive deep into your inner knowing,
  • release the stories that no longer serve you,
  • and listen to your intuition to discover what’s the next step in your life and in your work.

We’d love for you to join us –  http://www.creativealchemyretreat.com/


The secret ingredient you may be missing…

December 15th, 2010

… establishing your expertise and credibility in your community, and beyond with Public Relations. You see, as an expert you are well respected, you’re seen as the ‘go to person’ when a problem arises, and you are sought out for your specialized knowledge, and paid more too! Plus, when you establish the unique solution that you offer, you separate yourself from all the other healers and helpers, and there truly is no competition.

Public Relations can be seen as the gift of maintaining relationships between your business and your potential clients. PR allows your message to be delivered by an objective third party, therefore it’s given more credibility and authority than a paid marketing message.

Healers and helpers will spend countless hours honing their gifts, and working directly with their clients, but they often put this essential marketing ingredient on the back burner.

1. Before you launch a PR campaign you need to be clear on your area of expertise. You can’t begin to launch a marketing campaign if you don’t know where to direct your efforts. Once you get clear on you area of expertise (and the unique solution that you offer), then you can start to spice up your marketing efforts and know exactly where to spend your time and money to reach your clients.

2. You’ve got your website and blog to further establish your expertise and credibility, now where else can you share your knowledge? Use PR to help you connect with the media and share solutions to problems that their listeners/readers may be having. You can connect with newspapers, radio shows, forums, magazines (offline and online), other bloggers, video interviews, ezines, podcasts, etc to share your message. Remember, target your PR efforts to a specific population, and the problem that you solve, and then you’ll be crystal clear where to find your ideal audience.

3. Great, you’ve identified a perfect resource, now what? Use your skills as a healer and helper to think in terms of service. How can you provide a potential reporter, blogger, or radio host with the easiest way to share a really valuable story with their readers/listeners? Send out a press release with a very catchy title or send a brief email that offers something of service to the person/organization you are contacting. Think in terms of how to help them out, versus wanting them to help you.  The easier you make their job, the more likely they will use your content.

4. Keep a press kit ready to go. When someone asks me to speak at an event or for an interview I have a system in place to easily retrieve all the necessary information, quickly. Since most reporters are working on a tight timeframe, having these marketing materials on hand is essential. You can have a link to these on your website. Make sure you include in your press kit: A short (200 words) biography, including the clients you work with and how you help them (and a free offer to direct them to your website). Also include a headshot, an up-close professional photo, articles about you and other media coverage, and links to online videos and podcasts.

5. Ask- Yes, it’s that simple! Ask your friends, family, and media personnel if you can share your gifts. It’s amazing what happens when you start to ask. I asked my local books store to carry my book, and we ended up having a signing event in front of the store. From there it was easy to promote the event to the local newspaper with a press release.

6. Be creative, playful, and fun in the process. Shine your unique message and brand in your PR! I wanted to promote my business and get the “word out” that children can use their creativity to solve their melt-downs, shut downs and tantrums. Being the Creativity Queen I wanted it to reflect my Brand of playful possibilities, so I donned my “Royal Attire” and showed up at the reading festival, book signing events, and arts day promoting my book. I stood out, sold lots of books, and more importantly became ‘recognized’ for the creative work I do. You may not necessarily need to wear tights, but thinking outside of the box, and in alignment with your message (and brand) will help you create lots of f*ree PR for your business, and these days that’s a special ingredient we all should be adding to our businesses!

Do you need some help identifying your area of expertise and specialization so you can begin your PR campaign? Click here to learn about the Superfabulicious Holiday Extravaganza, and save 50% off of the Niche and Fill My Practice audio training program. Don’t worry, you don’t have to don tights to enjoy these savings!


Are you unconsciously pushing clients away from working with you?

November 17th, 2010

I bet you are reading the title to this article and thinking, “no way”, however you may be doing, and thinking, some things that may actually be pushing your clients away from working with you. Read this short article and see if you’re unconsciously pushing away your clients and how you can put the welcome mat out on your practice!

So how do you know if you are pushing your clients away? Here are some signals to look for.

1. You don’t have systems in place.

You may be thinking ‘systems’? What’s a system, and why the heck would I need one? If you don’t have systems in place you’ll be spending so much time and energy on doing things again (and again), you may feel exhausted and overwhelmed when a new client comes along.

How do you know if this is problem for your business? Ask yourself if you would feel overwhelmed and stressed out if your business were to double? If the answer is yes, then it’s likely you’re pushing clients away.

Systems are ways to repeat a series of actions to achieve a specific result. As a creative pioneer, I hesitated creating systems because I thought I would be bored! What I realized instead is that a system acts like a bookend and allows the flexibility and freedom to play within the structure.

So here are areas you can create systems for your business. Create systems for follow-up, for client conversations, for your intake process, after networking and speaking events. Once you do so you’ll have a repeatable system that takes the guess work out of what to do or say, and you’ll be able to focus your energies elsewhere.

2. When the phone rings you get nervous.

Yes, a bit of nerves may be common, but if you’re feeling anxiety about taking on new clients this may be a sign that something else is going on. Take a minute and check-in to see what’s underneath the nerves. Do you feel like taking on another client is too much, do you feel concerned you don’t know enough to help this person, are you worried about being overwhelmed with more paperwork and filing insurance for your clients?

When you identify what your anxiety is about there is an opportunity to make changes. If you’re not sure about the underlying feeling, take 15-minutes and write words or draw images of what you’re feeling. You get clear quickly, so you can shift your energies to welcoming new clients.

3. You’re really busy with lots of things, but they are not activities that put you in conversations with potential clients.

Is your office activities and business a distraction from connecting with clients? If so, then you are likely to take on more projects and stay really busy doing and redoing things (and checking and rechecking your emails). Instead, shift the focus and put your efforts and energies on connecting with and engaging in conversations with your potential clients and referral resources.  The cool thing is once you create systems (see #1) then, you’ll have the exact process to connect and follow-up with your potential clients.

4. You terminate with clients before they are ready.

My therapist friend and I had a great conversation the other night about the length of working with clients. She spoke candidly about having clients she worked with for years, and how early on in her career she would feel compelled to move clients out of her practice. Now she realizes that clients continue to come to sessions (year after year) because they value having someone fully present listening to them. She realized it was her  ‘stuff’ that wanted to move people out of her therapy office.

So how do you respond to termination? Even if you work in a short-term or a program model, do you provide the option for maintenance sessions or follow-up check-ins?  If not, you may be missing out on an area to further support your clients and you may be unconsciously pushing your clients away.

Are you ready to take action and receive instant access to tools and information to help you accelerate your practice so you can help more clients?

This exciting, professional International Association for Therapists in Private Practice is surprisingly affordable and includes monthly training calls, checklists, forms, templates, an active and amazing community to support you in growing your practice, and more…all for just a few pennies per day. Click here to learn all the exciting details.


What I learned my 1st year at my new business

November 3rd, 2010

What I learned my 1st year at my new business: How I created a new business helping over 1100 people in 1-year, and how this information can help you transform your business too!

I can honestly tell you I had no intention of launching a new business this last year. It just evolved and I found myself being asked for business advice from other therapists and healers. I love sharing what I had learned over the years and I found myself joyously sharing what was successful for me (as well as all the mistakes I made along the way).
I was being called to do this work and I just couldn’t deny it. A part of me tried to stay small (and rationalize why I shouldn’t do it) and found I just couldn’t disregard what I desired. The more I resisted moving into what was next for me, the more disconnected I felt. So I listened to my heart, took a bold leap of faith and found when I follow my heart, invested in my vision, and created a clear plan with consistent support, it lead to remarkable transformations!
Here are 4 gems I learned in the process and I know they will help you as you create your own path for the work you are meant to do.
1. Use both sides of your brain to create what’s possible for your business.
Your intuition and divergent thinking can to help you move into what’s next for you and your business. It is in this place of possibilities where you can discover intuitively and soul-fully what’s right for you. When you don’t listen to yourself at an intuitive level, you act from a place that’s very left brained and logical. Often this left brained thinking is based upon what you believe you ‘should’ do (and what you believe others want you to do), which limits your possibilities thinking for your personal and professional growth.
In turn, left-brained thinking helps you get into action and create your step-by-step action plan to help more people, so you can create powerful changes. The blend of intuition and possibilities thinking will help you expand your business vision, and the logical liner left-brained thinking will help you create systems and take action, to make your vision a reality. What expansive joy to play in both aspects and watch how the logical and intuitive converge to create amazing transformations.
You’ll find the magical formula of listening to your intuition, following you heart, then creating an action plan and implementing are the alchemy to making all powerful business decisions. Welcome both of these aspects into your business and watch yourself expand and your business soar!
2. In order to help the people you are meant to serve you must heal your relationship with money.
Money is a direct reflection of your beliefs about love. That’s a powerful statement and I encourage you explore that and notice what comes up for you. Notice how you experience your relationship with money. Do you welcome it and look forward to receiving it, do you push it away because you feel like it’s not important, do you horde it because of fear that it wouldn’t be enough? Just notice any parallels that come up between love and money and then release any beliefs that do not serve you, without judgments.
When you heal your relationship with money and hold your unique gifts as gems with immense value, then you’ll find money will flow to you more easily and effortlessly.
3. Creating products and re-doing your website are exciting…and if you are looking to fill your practice they are not where you should be focusing your time and money.
There are very clear activities you can do to build your business. Although having a website is important, and there’s lots of talk about creating products and multiple streams of income- unless you have a step-by-step plan on how you work with clients, (with one activity leading into the next), these are just random strategies and they will likely leave you feeling disenchanted with marketing and doubting your self when it comes to making business decisions.
So where should you spend your time, energies, and money? All your energies should be spent on activities that will help you connect with your potential clients or working with your current clients, plain and simple. When you decide to revamp your website or create a product, you should do so in a systematic way, as part of your business plan, to support you in connecting with more clients and helping more clients. All of these in alignment will help you create more opportunities to help more clients.
4. You can only grow your business as far as you grow yourself.
We know that as therapists we continually invest in our personal development so we can heal ourselves, and help guide our clients. It’s been said that, “you can’t lead anyone else further than you have gone yourself” (Gene Mauch). This is not only true in the therapy office, but in our businesses too. If you are not growing and expanding your business learning then you cannot grow your business. Yet, so many therapists and healers do not take the time to invest in growing their business. They may read a book or take a course, then expect to see results and when they don’t see the results they desire they stop marketing.
I found that each time I invested in a big way in growing my business and growing myself, I saw rapid changes. Was it the information I invested in, or the act of making a commitment, or placebo effect? Likely all of the above just like with our clients, when they courageously step forward into what’s possible, and then shifts happen (at times subtle, and other times quite profound).
So take a minute and reflect on how you desire to grow your business over the next 6-months and then make a commitment to learn more business skills and grow yourself in the process.
Are you ready to take action and receive instant access to tools and information to help you accelerate your practice so you can help more clients?
This exciting, professional International Association for Therapists in Private Practice is surprisingly affordable and includes monthly training calls, checklists, forms, templates, an active and amazing community to support you in growing your practice, and more…all for just a few pennies per day. Click here to learn all the exciting details (LINK****)

photo by Rob Ortho

photo by Rob Ortho

I can honestly tell you I had no intention of launching a new business this last year. It just evolved and I found myself being asked for business advice from other therapists and healers. I love sharing what I had learned over the years and I found myself joyously sharing what was successful for me (as well as all the mistakes I made along the way).

I was being called to do this work and I just couldn’t deny it. A part of me tried to stay small (and rationalize why I shouldn’t do it) and found I just couldn’t disregard what I desired. The more I resisted moving into what was next for me, the more disconnected I felt. So I listened to my heart, took a bold leap of faith and found when I follow my heart, invested in my vision, and created a clear plan with consistent support, it lead to remarkable transformations!

Here are 4 gems I learned in the process and I know they will help you as you create your own path for the work you are meant to do.

1. Use both sides of your brain to create what’s possible for your business.

Your intuition and divergent thinking can to help you move into what’s next for you and your business. It is in this place of possibilities where you can discover intuitively and soul-fully what’s right for you. When you don’t listen to yourself at an intuitive level, you act from a place that’s very left brained and logical. Often this left brained thinking is based upon what you believe you ‘should’ do (and what you believe others want you to do), which limits your possibilities thinking for your personal and professional growth.

In turn, left-brained thinking helps you get into action and create your step-by-step action plan to help more people, so you can create powerful changes. The blend of intuition and possibilities thinking will help you expand your business vision, and the logical liner left-brained thinking will help you create systems and take action, to make your vision a reality. What expansive joy to play in both aspects and watch how the logical and intuitive converge to create amazing transformations.

You’ll find the magical formula of listening to your intuition, following you heart, then creating an action plan and implementing are the alchemy to making all powerful business decisions. Welcome both of these aspects into your business and watch yourself expand and your business soar!

2. In order to help the people you are meant to serve you must heal your relationship with money.

57419882Money is a direct reflection of your beliefs about love. That’s a powerful statement and I encourage you explore that and notice what comes up for you. Notice how you experience your relationship with money. Do you welcome it and look forward to receiving it, do you push it away because you feel like it’s not important, do you horde it because of fear that it wouldn’t be enough? Just notice any parallels that come up between love and money and then release any beliefs that do not serve you, without judgments.

When you heal your relationship with money and hold your unique gifts as gems with immense value, then you’ll find money will flow to you more easily and effortlessly.

3. Creating products and re-doing your website are exciting…and if you are looking to fill your practice they are not where you should be focusing your time and money.

There are very clear activities you can do to build your business. Although having a website is important, and there’s lots of talk about creating products and multiple streams of income- unless you have a step-by-step plan on how you work with clients, (with one activity leading into the next), these are just random strategies and they will likely leave you feeling disenchanted with marketing and doubting your self when it comes to making business decisions.

So where should you spend your time, energies, and money? All your energies should be spent on activities that will help you connect with your potential clients or working with your current clients, plain and simple. When you decide to revamp your website or create a product, you should do so in a systematic way, as part of your business plan, to support you in connecting with more clients and helping more clients. All of these in alignment will help you create more opportunities to help more clients.

4. You can only grow your business as far as you grow yourself.

We know that as therapists we continually invest in our personal development so we can heal ourselves, and help guide our clients. It’s been said that, “you can’t lead anyone else further than you have gone yourself” (Gene Mauch). This is not only true in the therapy office, but in our businesses too. If you are not growing and expanding your business learning then you cannot grow your business. Yet, so many therapists and healers do not take the time to invest in growing their business. They may read a book or take a course, then expect to see results and when they don’t see the results they desire they stop marketing.

I found that each time I invested in a big way in growing my business and growing myself, I saw rapid changes. Was it the information I invested in, or the act of making a commitment, or placebo effect? Likely all of the above just like with our clients, when they courageously step forward into what’s possible, and then shifts happen (at times subtle, and other times quite profound).

So take a minute and reflect on how you desire to grow your business over the next 6-months and then make a commitment to learn more business skills and grow yourself in the process.

Are you ready to take action and receive instant access to tools and information to help you accelerate your practice so you can help more clients?

This exciting, professional International Association for Therapists in Private Practice is surprisingly affordable and includes monthly training calls, checklists, forms, templates, an active and amazing community to support you in growing your practice, and more…all for just a few pennies per day. Click here to learn all the exciting details.


Are you facing your Jabberwocky?

October 6th, 2010
Have you watched Alice in Wonderland movie based upon the classic novel by Lewis Carroll? Although the movie takes some very creative liberties with Carroll’s poetic portrayal of the Jabberwocky, there is a point where Alice confronts the Jabberwocky.
Drawing upon her past and encouraged by the words of her father, Alice confronts and slays the beast. It’s a moment we can all resonate with, a point in time where we look bravely at what we fear and step forward into our power. This may show up as confronting an uncomfortable situation or person, taking responsibility, doing something outside of you comfort zone, or facing a fear.
As therapists owning a therapy business we are given opportunities again and again to confront our Jabberwocky’s. (Read on the blog the *** ways you can confront your Jabberwocky in business to help more clients)
Here are some ways that the Jabberwocky may be showing up in your business.
1. You are given opportunities that you don’t follow-up on.
This may happen when you are asked to do something outside of your comfort zone, such as collaborate on a project, speak at an event, or follow-up with a potential client after a meeting. There is tremendous power in reaching out and connecting, or doing something that’s uncomfortable so you can be of service to others. I had this happen the other day, where my massage therapist knew I was out of town, and I would be returning, and he called me when I was back to see when I wanted to schedule my next appointment. It was a simple caring act, and I appreciated his follow-up. So you may want to reflect on where are you missing the opportunity to follow-up in your business-and if there any fears, how can you release these so you may be of greater service to your clients?
2. You are uncomfortable by ________________ (fill in the blank), so you avoid doing it.
I know this too well from my own personal experience with public speaking. I had such a tremendous fear of speaking in front of groups, the first time I had to do so I almost got sick in the middle of my talk. That could have been it for me, instead I kept saying ‘yes’ to speaking opportunities and each time I would find a way to ease my fears (like having a powerpoint show with the lights off). Each step forward helped me to let go of my fears and truly was a powerful example of exposure theory. Now, I joyfully (and still nervously) accept new opportunities to share and present information, which has given me the opportunity to face my speaking Jabberwocky as presenter at a national conferences, as well as a keynote speaker.
3. You don’t know how to do something, so you do nothing at all.
Technology has been moving so rapidly, it often feels overwhelming at times to keep up with everything out there. I know I gotten “technology paralysis” and I’ve become totally stuck because of information overwhelm. Here’s a way I face my technology Jabberwocky, or any other Jabberwocky that involved things I didn’t know… I continually let go of the belief that I am supposed to learn and know it all (what a relief) and I reach out (again and again) and get help. It frees up so much more energy and space, knowing that I don’t need to have the answers (thank goodness), and instead can ask for assistance.
If you’d like to release the Jabberwocky of “I don’t know how to do it paralysis” then please join me on the complimentary Therapy Practice Breakthroughs training call Oct 12, where I will share 9 Powerful Strategies to Creating a Thriving Therapy Practice Helping More People and Increasing Your Income  ***link***http://www.iatpp.org/call/

jabberwockyHave you watched Alice in Wonderland movie based upon the classic novel by Lewis Carroll? Although the movie takes some very creative liberties with Carroll’s poetic portrayal of the Jabberwocky, there is a point where Alice confronts the Jabberwocky.

Drawing upon her past and encouraged by the words of her father, Alice confronts and slays the beast. It’s a moment we can all resonate with, a point in time where we look bravely at what we fear and step forward into our power. This may show up as confronting an uncomfortable situation or person, taking responsibility, doing something outside of you comfort zone, or facing a fear.

As therapists owning a therapy business we are given opportunities again and again to confront our Jabberwocky’s.

Here are some ways that the Jabberwocky may be showing up in your business.

1. You are given opportunities that you don’t follow-up on.

This may happen when you are asked to do something outside of your comfort zone, such as collaborate on a project, speak at an event, or follow-up with a potential client after a meeting. There is tremendous power in reaching out and connecting, or doing something that’s uncomfortable so you can be of service to others. I had this happen the other day, where my massage therapist knew I was out of town, and I would be returning, and he called me when I was back to see when I wanted to schedule my next appointment. It was a simple caring act, and I appreciated his follow-up. So you may want to reflect on where are you missing the opportunity to follow-up in your business-and if there are any fears, how can you release these so you may be of greater service to your clients?

2. You are uncomfortable by ________________ (fill in the blank), so you avoid doing it.

I know this too well from my own personal experience with public speaking. I had such a tremendous fear of speaking in front of groups, the first time I had to do so I almost got sick in the middle of my talk. That could have been it for me but instead I kept saying ‘yes’ to speaking opportunities and each time I would find a way to ease my fears (like having a powerpoint show with the lights off). Each step forward helped me to let go of my fears and truly was a powerful example of exposure theory. Now, I joyfully (and still nervously) accept new opportunities to share and present information, which has given me the opportunity to face my speaking Jabberwocky as presenter at a national conferences, as well as a keynote speaker.

3. You don’t know how to do something, so you do nothing at all.

Technology has been moving so rapidly, it often feels overwhelming at times to keep up with everything out there. I know I have gotten “technology paralysis” and I’ve become totally stuck because of information overwhelm. Here’s a way I face my technology Jabberwocky, or any other Jabberwocky that involves things I didn’t know… I continually let go of the belief that I am supposed to learn and know it all (what a relief) and I reach out (again and again) and get help. It frees up so much more energy and space, knowing that I don’t need to have the answers (thank goodness), and instead can ask for assistance.

If you’d like to release the Jabberwocky of “I don’t know how to do it paralysis” then please join me on the complimentary Therapy Practice Breakthroughs training call Oct 12, where I will share 9 Powerful Strategies to Creating a Thriving Therapy Practice Helping More People and Increasing Your Income


“Create a Business I love Blueprint Secrets" tele-seminar

September 7th, 2010

Are you a therapist, holistic practitioner or health and wellness coach who is ready to leap forward in your business to be of service to more clients, while creating a thriving fee-for-service practice you LOVE working in?
Join me TUESDAY, SEPTEMBER 7th for a very special BONUS complimentary LIVE tele-seminar where I’ll reveal:
6 steps to creating a lucrative business that honors you, as well as your clients, PLUS I’ll hand you the 6-figure Blueprint Secrets to creating a BUSINESS YOU LOVE.
Want to reserve your complimentary spot now- you can do so here http://businesssuccessfortherapists.com/platinumcall/
Whatever your plans are for Tuesday I urge you not to miss this call. If you know me, then you know I share lots of valuable information- so you are not going to want to miss all this remarkable content I’ll be sharing!
During this call I’ll share:
  • How you are sabotaging your practice and you may not even understand why. I reveal to you EXACTLY what you may be doing that keeps you from having the balanced, successful, lucrative fee-for-service business you desire
  • The 6 core areas therapists, healers, and coaches struggle with that keeps you playing small and not serving the clients you are meant to serve
  • The “magical formula” that big companies use to create excitement, and loyalty, and how you can use the magic of archetypes to transform your business from bland to brilliant
  • What you need to know to have your business authentically stand apart from all the other practitioners in your field, so your ideal clients are drawn to you and your unique message. When you create this for your business you’ll never again worry about competition and charging what your worth
  • The secret of how you can consistently and clearly focus your time and energies so you can be of service to more clients. When I expose this secret you’ll be blown away at how simple it is to know where to focus so you can grow your business
  • Why having clients commit to continuing to work with you on a weekly basis is a great disservice to them, as well as yourself. You’ll discover the impact on your clients, as well as yourself, and you’ll be given the KEY to transforming your business and the results your clients get from working with you
  • How a big fear of almost every healer, helper, coach, and therapist has keeps you stuck, and hiding out in your office. When you shine the light on this fear you’ll be able to let go of its hold on you and you’ll show up in service in an empowered way that honors yourself and your clients too
  • What they didn’t teach you in grad school about reaching the potential clients you desire to serve. This information will get you thinking about your business in a whole new energized and excited way
  • The 6 steps to creating an authentic and profitable business using my Create a Business I LOVE Blueprint. You’ll get the insider secrets on the steps necessary in creating a business aligned with your unique brilliance you’ll wish you had when you first started your practice
  • Details about the exciting NEW “Create a Business I LOVE” Platinum Program you can be a part of and learn how to apply these strategies to your business to design YOUR 6-figure + business that supports you financially and spiritually.
Don’t miss out on this exciting COMPLIMENTARY tele-seminar.
Click below to get immediate access to the call information.
http://businesssuccessfortherapists.com/platinumcall/
I look forward to ‘seeing’ you on the call!


Does your practice have the summertime blues?

August 25th, 2010

ist2_492773-woman-stressed-I truly delight in summertime, all the play and frivolity of a slower pace that often comes with this time of year. However, I remember when I first began my art therapy business with children, it would be a wildly crazy spring, filled with back to back clients, then summer would hit, and my practice stalled.

At first I tried to reframe the experience as an opportunity to have time off and relax, since the school year was so faced paced. However, this reframe wasn’t going to help me pay my bills, and around mid August I’d become fearful.
I tracked the cycles of the number of clients I saw, and what months peaked, and what months were slow. In my second year in business I noticed the trends and I was able to put aside some extra savings for the slower summer months, with the hopes that during the fall things would pick back up.
I watched this cycle play out for several years and became so uncomfortable with the “feast and famine” cycles in my business. I began exploring other options to help me no longer ride the rollercoaster of fluctuating client appointments.
I knew in my heart there must be a better way, and that’s when I learned the most amazing and magical thing! I learned that clients were willing to invest (a substantial amount of time and money) and commit to a several month program. Here’s how I did it.
So if you are ready to move from a practice that has ebbs and flows, to one that is consistent and supports you, then you’ll want to rethink how you currently offer your sessions.
If you see clients on weekly basis, what happens to their therapeutic goals during holidays, summertime, or busy weeks, when they may cancel at the last minute? If your client is not fully committed you may suddenly hear that they need to take time off  (especially during a difficult time during treatment).
However, you can develop programs to support your clients and help them to commit to sustainable changes, AND you can create ways to support your business (and yourself) all in alignment of being in service.
The gifts of creating programs for your clients are truly magical. You provide a greater level of support and commitment, and together you set clear goals you are working towards, and with that alchemy you’ll be amazed at how your clients will transform.
I remember the first time I offered a program, it was actually with a family that I adored working with, and they had been achieving some remarkable results in helping their children manage their meltdowns. However, I knew there was a missing piece. So I created a 3-month comprehensive program.  I actually saw the family less, but provided more structure and tools, and as a result this family changed their whole system and both the parents and the children dramatically made changes in a VERY short period of time. Why? Because they had committed at a level financially, physically, and emotionally, more than they had done so in the past!
Here are the steps you can take to introduce a program into your practice as well:
Identify the core problems your clients are encountering
Be clear on the benefits they will get working with you
Create a unique “signature system” that you can take your clients through during the program to help them move towards their desired outcomes
Set the program timeframe (3 months, 6 months)
Let all your current clients know this is a new program you are sharing and be clear how it’s different from current therapy (more support/ specific strategies) and why it would benefit them.
When you create programs you focus on the outcomes you and your clients are working towards, AND you will create consistency in your practice. Not only will you empower your clients and offer new opportunities to support them, you’ll create a business that supports you year round!
If you are in need on more specific ways you can create a business that honors you, as well as your clients you’ll want to join me for the upcoming Create A Business I Love Blueprint Secrets link ** where I’ll share with you the steps you can take to create thriving therapy business that supports you, as well as your clients!  Click here to learn more- link platinum preview**

I truly delight in summertime, all the play and frivolity of a slower pace that often comes with this time of year. However, I remember when I first began my art therapy business with children, it would be a wildly crazy spring, filled with back to back clients, then summer would hit, and my practice stalled.

At first I tried to reframe the experience as an opportunity to have time off and relax, since the school year was so faced paced. However, this reframe wasn’t going to help me pay my bills, and around mid August I’d become fearful.

I tracked the cycles of the number of clients I saw, and what months peaked, and what months were slow. In my second year in business I noticed the trends and I was able to put aside some extra savings for the slower summer months, with the hopes that during the fall things would pick back up.

I watched this cycle play out for several years and became so uncomfortable with the “feast and famine” cycles in my business. I began exploring other options to help me no longer ride the rollercoaster of fluctuating client appointments.

I knew in my heart there must be a better way, and that’s when I learned the most amazing and magical thing! I learned that clients were willing to invest (a substantial amount of time and money) and commit to a several month program. Here’s how I did it.

investingSo if you are ready to move from a practice that has ebbs and flows to one that is consistent and supports you, then you’ll want to rethink how you currently offer your sessions.

If you see clients on a weekly basis, what happens to their therapeutic goals during holidays, summertime, or busy weeks, when they may cancel at the last minute? If your client is not fully committed you may suddenly hear that they need to take time off (especially during a difficult time during treatment).

However, you can develop programs to support your clients and help them to commit to sustainable changes, AND you can create ways to support your business (and yourself) all in alignment of being in service.

The gifts of creating programs for your clients are truly magical. You provide a greater level of support and commitment, and together you set clear goals you are working towards, and with that alchemy you’ll be amazed at how your clients will transform.

I remember the first time I offered a program, it was actually with a family that I adored working with, and they had been achieving some remarkable results in helping their children manage their meltdowns. However, I knew there was a missing piece. So I created a 3-month comprehensive program.  I actually saw the family less but provided more structure and tools, and as a result this family changed their whole system and both the parents and the children dramatically made changes in a VERY short period of time. Why? Because they had committed at a level financially, physically, and emotionally, more than they had done so in the past!

Here are the steps you can take to introduce a program into your practice as well:

  1. Identify the core problems your clients are encountering
  2. Be clear on the benefits they will get in working with you
  3. Create a unique “signature system” that you can take your clients through during the program to help them move towards their desired outcomes
  4. Set the program timeframe (3 months, 6 months)
  5. Let all your current clients know this is a new program you are sharing and be clear on how it differs from current therapy (more support/specific strategies) and why it would benefit them

When you create programs you focus on the outcomes you and your clients are working towards, AND you will create consistency in your practice. Not only will you empower your clients and offer new opportunities to support them, you’ll create a business that supports you year round!

If you are in need of more specific ways you can create a business that honors you, as well as your clients you’ll want to join me for the upcoming Create A Business I Love Blueprint Secrets where I’ll share with you the steps you can take to create a thriving therapy business that supports you, as well as your clients!

Click here to learn more


How to create the practice your heart desires!

June 16th, 2010
I spoke to two different therapists within 24-hours who were talking about feeling burned out. That’s a terrible feeling, and I know all of us who have worked with clients for any length of time have felt that way. It’s essential to nourish ourselves and re-charge our batteries, and I hope you are creating space in your life to do so.
I’m honoring my heart’s desire to travel, connect, and chill-out this summer. First with a trip to Washington DC, where I’m being flown out by SORE to be a part of a video they are creating (how cool is that), and then off to NY for 6 weeks “playcation”. I’ll be spending lots of time on the lake, taking some time to read, do art, hike, nap, be with family and friends, while working with select practice building clients, and my platinum group.
Sounds delicious, right? You may even want to eradicate me from your email box, angrily thinking, “Well that just works for you Laura”. Here’s the most joyous part of this, you can recreate what your practice looks like, so it honors you, and what you desire.
How?
Let’s break it down, so you too can start to see the possibilities. In the process you’ll get to engage both sides of your brain, working first with your creativity and intuition, then with your logical linear thinking.
First, get very clear on what you desire, exactly what it looks like and feels like for you to be living in alignment doing your heart’s work being of service to others, AND how you are being of service to yourself.
Secondly, you need a step-by-step plan. This is where the logical and linear mind shows up to support you, with a clear and concise plan of action to take. This is what will help you move from point A to point B, and reach the goal you desire.
When I did this in my own therapy business it became crystal clear on what I needed to focus on to help me move toward the goal I desired, it also helped me get clear on what I was doing that was a waste of time, energy, and money.
Here’s my question for you, do you have your ‘how’? Do you have a step-by-step plan in place with the clear actions you need to take to create the practice your truly desire?
Your Creative Practice Building Homework:
1. Create your ideal vision of your therapy business, what you are desiring to create. This is where you can invite your intuitive, creative, knowing side to come forward and play. Pull out the art supplies and collage materials, or write with your non-dominant hand, or wave you magic wand and wish, whatever gets your creative juices flowing…then allow space for you to witness what arises without judgment and censorship.
2.Create an action plan. Start by identifying what you desire to create, your outcome, then break it down into small steps to get there. First identify your clients, then develop your system on how you work with clients, then how you will connect with them, then how you will create a system to continue to follow-up with clients who are not quite ready, then create a plan on how to leverage your time, so more people will have access to the gifts you have and you’ll be of service to many more clients. When you break it down into smaller steps you’ll have a map for your business and you’ll see results quickly!
Ready to be handed all the information necessary to move into action quickly and create your step-by-step action plan? Then you are going to want to jump on this final opportunity to join the Fill My Practice NOW Bootcamp. This offer ENDS TONIGHT (after midnight poof, it’s gone), and you are not going to want to miss this value packed program!! …(link to bootcamp)

I spoke to two different therapists within 24-hours who were talking about feeling burned out. That’s a terrible feeling, and I know all of us who have worked with clients for any length of time have felt that way. It’s essential to nourish ourselves and re-charge our batteries, and I hope you are creating space in your life to do so.

heartsdesireI’m honoring my heart’s desire to travel, connect, and chill-out this summer. First, with a trip to Washington, DC where I’m being flown out by SCORE to be a part of a video they are creating (how cool is that), and then off to NY for 6 weeks “playcation”. I’ll be spending lots of time on the lake, taking some time to read, do art, hike, nap, be with family and friends while working with select practice building clients and my platinum group.

Sounds delicious, right? You may even want to eradicate me from your email box, angrily thinking, “Well that just works for you Laura”. Here’s the most joyous part of this, you can recreate what your practice looks like, so it honors you, and what you desire.

How?

Let’s break it down, so you too can start to see the possibilities. In the process you’ll get to engage both sides of your brain, working first with your creativity and intuition then with your logical linear thinking.

First, get very clear on what you desire, exactly what it looks like and feels like for you to be living in alignment doing your heart’s work being of service to others, AND how you are being of service to yourself.

Secondly, you need a step-by-step plan. This is where the logical and linear mind shows up to support you with a clear and concise plan of action to take. This is what will help you move from point A to point B and reach the goal you desire.

When I did this in my own therapy business it became crystal clear on what I needed to focus on to help me move toward the goal I desired. It also helped me get clear on what I was doing that was a waste of time, energy and money.

Here’s my question for you – Do you have your ‘how’?

Do you have a step-by-step plan in place with the clear actions you need to take to create the practice you truly desire?

Your Creative Practice Building Homework:

  1. Create your ideal vision of your therapy business, what you are desiring to create. This is where you can invite your intuitive, creative, knowing side to come forward and play. Pull out the art supplies and collage materials, or write with your non-dominant hand, or wave your magic wand and wish, whatever gets your creative juices flowing…then allow space for you to witness what arises without judgment and censorship.
  2. Create an action plan. Start by identifying what you desire to create, your outcome; then break it down into small steps to get there. First identify your clients; then develop your system on how you work with clients; then how you will connect with them; then how you will create a system to continue to follow-up with clients who are not quite ready; then create a plan on how to leverage your time, so more people will have access to the gifts you have and you’ll be of service to many more clients. When you break it down into smaller steps you’ll have a map for your business and you’ll see results quickly!

Ready to be handed all the information necessary to move into action quickly and create your step-by-step action plan? Then you are going to want to jump on this final opportunity to join the Fill My Practice NOW Bootcamp. This offer ENDS TONIGHT (after midnight poof, it’s gone), and you are not going to want to miss this value packed program!!

Sign up here! www.businesssuccessfortherapists.com/bootcamp


Want a new client today? Here's a tip how

June 10th, 2010

I’ve been getting a lot emails asking for some strategies to jumpstart your private practice and quickly help you see an increase of new clients.

So, I wanted to share with you 3 tips that I know will help you immediately start to see flow in your private practice NOW.

Today I’m sharing Tip #1 to help you get into action quickly.

Tip #1

Make a decision you are going to get a new client today, plain and simple. When you make a powerful decision and take action, you will see results. So take a few minutes to set aside what you are doing. Take a deep breath and visualize welcoming the new client to your practice. Feel their presence and see them coming into your office ready to make powerful changes in their lives. Allow this to resonate with you.  Open up a new folder for them with all the intake paperwork and set it on your desk, welcoming your new client.

Your creative practice building homework:

CONNECT!

I have a folder with the names and numbers of people who called for information about my services; these are folks who weren’t ready at the time, or we were unable to connect for some reason. If you have a similar folder (and you should) pull it out and, go through it. Give a call to each person, letting them know you wanted to follow-up and offer them an opportunity to come in to meet with you to discuss where they are at with resolving their problem.

If you don’t have a folder with names, then reach out to people you know (both family and friends) letting them know you’re taking new clients and who do they know who could benefit from what you do?

If you are nervous or fearful come from the mindset that you are there to be of service and your call may just be the thing that helps them to finally take action and resolve the problem they are struggling with. You are offering them a gift; show up with that energy when you connect and you will feel authentic and aligned as a healer and helper.

Filling your practice authentically from a place of service does not need to be so difficult. When you are given the tools, and show step-by-step how to do it, it can be very fulfilling and FUN too! If you are ready to take action and create a full practice then click here to learn about the upcoming Fill My Practice Bootcamp where you get specific strategies to quickly and authentically fill your practice!

Want more tips?  Check back next week for Tip #2, a strategy to help you create more income quickly.


Change is Inevitable; Struggle is Optional

March 22nd, 2010

If you are in private practice, this is a good motto to adopt. You see the belief that as a therapist you need to struggle and get paid minimally for your services, is truly optional. There is a beautiful liberation when you discover that you have these transformative and empowering gifts you share with our clients, which can dramatically change their lives. When you value your time, freedom, and the work you do, you create a space to consider how you can easily and gracefully bring these gift to others.

So I ask you to take a look at any of the areas you are struggling in your business (from getting more clients, to connecting more with colleagues, being paid well and consistently, to creating your niche). Here’s where you get to work your magic. Look at these areas with gentleness and curiosity, as you would another. What is the struggle telling you? Are there areas you need to let go of, things you need to do less of, more support needed, clear direction, less confusion? What does the struggle what you to know?

I like to use my art and ask the question and see what is revealed. Often using the art allows me to get in touch with thoughts and feelings I was even unaware of.

When you become aware of the struggle, you can make changes.

So ask yourself after doing this exercise, “What’s next”?

Then allow yourself to truly listen.