Subtle Shifts Make BIG Changes

September 15th, 2009

This time of year is thrilling because Fall has that feeling of excitement of learning new things. As you note the subtle changes in season, like the shift in the evening light, or the slightly cooler temps, think about how there is a continued cycle of change. So we can gracefully follow the seasons and make changes in our therapy business or we can resist. When we resist change we become stagnant and complacent. It is by embracing change that we will continue to grow our businesses, even when times feel uncertain.

Life is filled with subtle shifts and changes and we know that these small changes result in how we live our lives. Think about the impact of eating too much yummy high calorie foods for a few weeks. You may start to see your weight creep up and suddenly 5 extra lbs appear on the scale. Or if you indulge in a daily Starbuck’s coffee, you may start to notice that your bank account seems a bit smaller (and your waist a bit fuller). These small changes, which really look quite insignificant, add up over time.

So how can you take the lesson of subtle changes and apply it to your therapy business to create a BIG impact?

1. Commit to making positive changes

Until you make a conscious decision to do something different, even if it only a small step, you will continue to do more of the same. And we all know what more of the same will get you… more of the same ( oh the irony)!

2. Start to take action to do things differently

For example you may dislike going to networking events because they just “don’t work”. However, you may need to tweak what you’re doing to make it work. Are you going to the right networking events, where your clients hang out? Are you going there often enough that you’ve formed relationships with others? Do you have a client attractive message that will draw your ideal clients to you?

3. Ask questions

Your clients come to you to help them make changes, but do you understand the benefits and value of what you offer? As therapists we take it for granted that this is our gift, but we may forget what it means to our clients to help them navigate their problems and pain and create a happier, healthier life. Take the time to ask your clients about the benefits they get working with you. You may see an area where you can expand your business, so you can help even more people make positive changes.

4. It’s time to play with others

If you want to go fast, go alone. If you want to go far, go together (African Proverb)
This is a subtle change that leads to BIG payoffs. Why? Because we can’t see our own weakness and we can only envision what we believe. Others allow us to play bigger and step into a greater version of ourselves.


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