Niche your therapy business for success

August 25th, 2009

A niche is an area of specialization that makes what you do stand out from the crowd. Ironically many therapists choose not to niche because they are fearful of loosing business by being so specific about their clientele. The truth is just the opposite. When you do not niche you do not identify your area of expertise. Therefore, when the clients who are seeking help for a very specific problem look for help they will seek out only those therapists who are speaking to their needs. A parent with a child who has ADHD will seek out ADHD services, a couple having marital problems will seek out couples therapy, a person with anger issues will seek out anger management programs. When you dilute your message, stating you “specialize” in child, adult, and family therapy you will never be the expert that other’s seek out and you will miss your opportunity to create a successful niche!

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