Archive for the ‘Marketing Strategies’ Category

Beyond Managed Care

November 30th, 2010

Welcome to the online forum for the Beyond Managed Care event. Please feel free to share your insights and learning from the Beyond Managed Care Tele-Forum Event Dec 6-10th.  If you have questions for our speakers please share them, and we may use these questions during the LIVE calls.

In case you missed it, here are the event details:

I know as a helper and healer it is in your heart to be of service and help people, it’s innately what you love to do ( me too)! Here’s the thing, many therapist struggle with helping more people AND creating consistent income. They believe it’s either one way-serving clients, or the other way- making money.

Well, I’m so excited to share with you a F*R*E*E (everyone loves F*ree!) paradigm-shifting event that will help you discover how you can have both- a thriving practice with consistent income while helping many, many more people.

Join me as part of the complimentary Beyond Managed Care Tele-Forum: How to Stop Giving Your Time and Money Away to Insurance Companies, December 6-10. (Don’t worry if you don’t take insurance, this event will show you practical ways to help more clients WITHOUT taking insurance! Yippee!)

Click here to learn more:

I am bringing together a panel of experts to talk about working WITH AND BEYOND insurance- and I know this will be of immense value to all the LCATs out there who are looking for ways to increase their income and help more clients.

Regardless if you accept insurance or not, you will leave this event with practical information you can apply to your practice to see immediate results.

Image how this information will impact your practice when you learn how to:

  • Streamline your working with managed care, to save you time and head-aches
  • Welcome new clients into your practice, regardless if you accept insurance or not
  • Increase your fees 20- 30% (or more) without offending or losing your current clients
  • Focus your time and energies so you connect with more potential clients (and I can honestly tell you it’s not what you’ve been taught)

I’d love for you to join me in this truly transformational event December 6-10!

Click here to learn more:

Thanks so much for being a part of this paradigm-sifting event! I’m truly honored you are here. Please add you comments and questions below and I look forward to connecting with you at the tele-forum!

Until we connect again, let your brilliant light shine!

Dr. Laura JJ Dessauer, EdD, ATR-BC,LCAT,LMHC
Creativity Queen, LLC & Founder of the International Association for Therapists in
Private Practice

P.S. Please free to pass this information on to friends and colleagues, we’d love to have them join us and they are welcome to attend this complimentary event!

Here are some links to help you keep a pulse on the latest news on health care reform:

Fiscal Commission’s Recommendations on Health Care Spending

New York Times Health Care Reform

Kiaser Health News

New York State Assumption of Medicaid Administration

Health News Florida

Boston Globe Health Forum

Los Angeles Times Largest Health Care Plans Fined


“Create a Business I love Blueprint Secrets" tele-seminar

September 7th, 2010

Are you a therapist, holistic practitioner or health and wellness coach who is ready to leap forward in your business to be of service to more clients, while creating a thriving fee-for-service practice you LOVE working in?
Join me TUESDAY, SEPTEMBER 7th for a very special BONUS complimentary LIVE tele-seminar where I’ll reveal:
6 steps to creating a lucrative business that honors you, as well as your clients, PLUS I’ll hand you the 6-figure Blueprint Secrets to creating a BUSINESS YOU LOVE.
Want to reserve your complimentary spot now- you can do so here
Whatever your plans are for Tuesday I urge you not to miss this call. If you know me, then you know I share lots of valuable information- so you are not going to want to miss all this remarkable content I’ll be sharing!
During this call I’ll share:
  • How you are sabotaging your practice and you may not even understand why. I reveal to you EXACTLY what you may be doing that keeps you from having the balanced, successful, lucrative fee-for-service business you desire
  • The 6 core areas therapists, healers, and coaches struggle with that keeps you playing small and not serving the clients you are meant to serve
  • The “magical formula” that big companies use to create excitement, and loyalty, and how you can use the magic of archetypes to transform your business from bland to brilliant
  • What you need to know to have your business authentically stand apart from all the other practitioners in your field, so your ideal clients are drawn to you and your unique message. When you create this for your business you’ll never again worry about competition and charging what your worth
  • The secret of how you can consistently and clearly focus your time and energies so you can be of service to more clients. When I expose this secret you’ll be blown away at how simple it is to know where to focus so you can grow your business
  • Why having clients commit to continuing to work with you on a weekly basis is a great disservice to them, as well as yourself. You’ll discover the impact on your clients, as well as yourself, and you’ll be given the KEY to transforming your business and the results your clients get from working with you
  • How a big fear of almost every healer, helper, coach, and therapist has keeps you stuck, and hiding out in your office. When you shine the light on this fear you’ll be able to let go of its hold on you and you’ll show up in service in an empowered way that honors yourself and your clients too
  • What they didn’t teach you in grad school about reaching the potential clients you desire to serve. This information will get you thinking about your business in a whole new energized and excited way
  • The 6 steps to creating an authentic and profitable business using my Create a Business I LOVE Blueprint. You’ll get the insider secrets on the steps necessary in creating a business aligned with your unique brilliance you’ll wish you had when you first started your practice
  • Details about the exciting NEW “Create a Business I LOVE” Platinum Program you can be a part of and learn how to apply these strategies to your business to design YOUR 6-figure + business that supports you financially and spiritually.
Don’t miss out on this exciting COMPLIMENTARY tele-seminar.
Click below to get immediate access to the call information.
I look forward to ‘seeing’ you on the call!


Are you wasting your time with social media? The latest news from Forbes to get you thinking…

July 23rd, 2010

Yes, it’s pure irony that I’m writing an article about social media and it’s being posted to my Facebook, LinkedIn, and Twitter account. I purposely want to get folks thinking about about social media- is it important and what’s your goal using social media?

This was spurred on by an article I read in Forbes today on the top consumer trends of the ultra- wealthy. Even if you are not a therapist to the ultra-wealthy, you may want to listen up. The article noted, “about 69% answered that they pay more attention to print ads than those online. Only 8% said they use Facebook to make a purchasing decision, though more than 40 % had Facebook accounts”.

When I read this I did a double take and thought about the continual discussions of using social media in your business, and I truly am curious how therapists are using it in their business.

Here’s what I’ve discovered in my therapy business- I receive referrals from people who know me and the work I do (the outcomes I help people achieve). I’ve received some clients from internet searches, however most are from other clients, referral resources, or people I have met and spoken to (at groups, etc). I have never had someone become my therapy my client because the saw my tweet or Facebook fan page.

Think about it for a minute. How did you choose people that you interact with to provide you health related services? You likely spoke to another person you trusted, and they referred you to your dentist, doctor, obgyn, therapist, etc. I’m curious if there are people reading this who decided to use a health related professional because of social media? Truly, I’m curious about this and I’d love to hear if you’ve done so, and what was the experience.

What I’d like to open your mind to is that social media can be a powerful connection tool. I do believe there are uses for it like connecting with new possible referral resources. Here is where it becomes confusing for me- if you are offering therapy in a traditional setting (face to face in your office) does it make sense to forge relationships with folks across the country? Would it make more sense to cultivate relationships in your own community? Where do you put your energies to help more clients?

Now if you’ve decided to break out of the face to face paradigm and you’ve decided to explore online/e-therapy or coaching, then social media seems to be more applicable. Again, I wonder for those folks on this new frontier of e-therapy and coaching, how had social media impacted your business, and are your followers becoming clients?

I’ll leave you with a final thought- you should be focusing your daily tasks on what will give you the biggest return on investment; meaning what will help you connect with a client (or someone who can connect you with clients) and invite them to work with you. Perhaps it’s time to explore what’s the return on investment of the time and energy you are putting into your social media.

I’d love to hear your comments on this exciting topic!


Want a new client today? Here's a tip how

June 10th, 2010

I’ve been getting a lot emails asking for some strategies to jumpstart your private practice and quickly help you see an increase of new clients.

So, I wanted to share with you 3 tips that I know will help you immediately start to see flow in your private practice NOW.

Today I’m sharing Tip #1 to help you get into action quickly.

Tip #1

Make a decision you are going to get a new client today, plain and simple. When you make a powerful decision and take action, you will see results. So take a few minutes to set aside what you are doing. Take a deep breath and visualize welcoming the new client to your practice. Feel their presence and see them coming into your office ready to make powerful changes in their lives. Allow this to resonate with you.  Open up a new folder for them with all the intake paperwork and set it on your desk, welcoming your new client.

Your creative practice building homework:


I have a folder with the names and numbers of people who called for information about my services; these are folks who weren’t ready at the time, or we were unable to connect for some reason. If you have a similar folder (and you should) pull it out and, go through it. Give a call to each person, letting them know you wanted to follow-up and offer them an opportunity to come in to meet with you to discuss where they are at with resolving their problem.

If you don’t have a folder with names, then reach out to people you know (both family and friends) letting them know you’re taking new clients and who do they know who could benefit from what you do?

If you are nervous or fearful come from the mindset that you are there to be of service and your call may just be the thing that helps them to finally take action and resolve the problem they are struggling with. You are offering them a gift; show up with that energy when you connect and you will feel authentic and aligned as a healer and helper.

Filling your practice authentically from a place of service does not need to be so difficult. When you are given the tools, and show step-by-step how to do it, it can be very fulfilling and FUN too! If you are ready to take action and create a full practice then click here to learn about the upcoming Fill My Practice Bootcamp where you get specific strategies to quickly and authentically fill your practice!

Want more tips?  Check back next week for Tip #2, a strategy to help you create more income quickly.


innovative, ground breaking Virtual Conference for Buisness Owners

May 14th, 2010

Are you in business and want to learn about using a Virtual Assistant, or you have a VA, then you’re going to want to join this ground breaking event.

You & Your Client

Building a Prosperous Relationship

May 17th – May 21st, 2010 @ 11:00 AM & 2:00 PM

Join GAVAA this May, for an innovative, ground breaking Virtual Business Conference! Experience a five-day conference with over TEN experts… and learn how to make the most of the VA-Client relationship, regardless of your role.

Register Now If You’re a Virtual Assistant or Independent Professional who utilizes a Virtual Assistant, and you want to learn how to maximize your profits and create a dynamic relationship that grows as the business grows!

You & Your Client Event

Join me 11 AM EST, MAY 19 as I present:

“Want to be a Hero to Your Clients? Discover What Creative Entrepreneurs Are In Desperate Need of and How You Can Profit From Being Their Problem Solver!”

You & Your Client Event


Want to know what the top 5 areas to specialize in to grow your practice?

April 26th, 2010

Wouldn’t it be nice to know what your potential clients are looking for so you can be of service to them? Imagine how knowing this information could easily position you to step forward in your practice and let those clients know you understand EXACTLY what they need and you are there to help? How would that impact your practice? How would that be of service to your clients?

When you specialize others know what you do and can refer those in need to you. It’s an absolute win:win- for your clients, as well as yourself!

Yet, there are reasons why people don’t specialize, and if you are using one of these as an excuse not to niche your practice, then you will continue to struggle. Here’s the good news- I show you the top 5 areas to specialize in (and a few extra as well) and will lovingly point to the reasons why people don’t niche. The best part, is I will doing this all for F*REE!

So join me tomorrow night as I share my insider strategies on how to niche and fill your practice by signing up here:

I can’t wait to ‘see’ you on the call!


Something exciting is about to happen!

March 8th, 2010

There is this buzz going around about therapists looking to create consistent revenues and finding ways to let go of the dependency on insurance companies. I’d have to say a revolution is happening, as I read the practice building blogs out there. Therapists are getting tired of working so hard to get paid meager wages or they are fearful of leaving a secure job to create a private practice. Doubt and uncertainty have caused therapists to stay stuck; however, there is a undercurrent of change that happening and I’m thrilled to be a part of it!

If you haven’t signed up, I urge you to do so asap and join us for the complimentary Therapist Resource Telesummit March 12-14. Over three days you’ll find tips and strategies to help you shift from a dollars for hour work week, relying in insurance reimbursement or an agency to receive payment, to learning how you can create a profitable authentic practice, helping even more people (and making more money too). It will be a groundbreaking, and fun, event you are not going to want to miss. I’m looking so forward to sharing this information with you!

If you haven’t registered yet, here’s the link


Client Connection Tip- to fill your practice effortlessly

March 3rd, 2010

I’m going to offer you tips to build your practice leading up to the Therapist Resource Telesummit March 12-14. Here’s a tip that will help you make instant connection and create an opening to invite others to work with you-


Speaking is a great way for people to get to know you, even if you are an introvert. Here are a few tips to get you started:

  1. Speak to groups that your ideal clients attend. You will want to ensure that the audience you are speaking to will benefit from your message, so identify groups that attract your ideal clients.
  2. Use your signature system as your talk outline. When you create a signature system potential clients understand what you do and the benefits they will receive from working with you.
  3. Don’t worry if you are introverted, set up speaking engagements to as an opportunity to connect with your audience and understand their biggest fears, worries, and pains. You can use the speaking opportunity as a forum discussion to learn from the group and share a few insights and tips.
  4. Have a way to stay in contact with those people after they leave, beyond a brochure and business card. Because if they are not ready to work with you now, they may be ready in the future, so ensure you have a way to maintain connection.

Want support in how to connect with speaking groups,  build a signature system clients love, and  maintain connection after the speaking program? Fill My practice NOW system teaches you step-by-step how you can use speaking to authentically grow your business. To learn more click here.


Do you know how to create program and products your clients love?

March 1st, 2010

Ok- I just got off the phone with a client who was jumping at the opportunity to work with me in my therapy practice. She was ecstatic that she had found me, and knew that this was the exact service she needed to help her child and family make the changes she was searching for. So when I described the program she was already jumping ahead to ask me what the investment in the program would be.

Do you have programs in place for your clients? If not, you may be missing the opportunity to serve them in a bigger way. Just this week alone I created three new opportunities to serve my clients in a more comprehensive way. All three individuals and families were thrilled to work with me at a new level and were eager to receive the support I provided. In turn, I created new business and immediate income in my business this week-and in one week made more than most therapists make in 3 months. I share this with you not to brag, instead to inspire you to see a bigger vision of what is possible with you step forward into your brilliance. What would you do if you had an extra income of $10,000- $15,000? I bet you could think of many ways to spend that money on yourself, and with others.

However, you may have some money gremlins popping up to burst your bubble. Perhaps they are saying you went into business to help others, not to make money. Or maybe you are feeling like that couldn’t happen with your business. Or maybe you believe that I’m unlike you and perhaps all I want to do is make money and I’m not authentic.

If you are have any type of reactive response, then that’s a good thing. It means you are out of alignment with where you want to be with your money goals and there is a signal that you want something more. Wonderful!

Here’s the delightful truth. You can be of service and of great value to your clients, and get paid stunningly well! These beliefs can be in alignment, and they must be in order for you to welcome the money you desire in your business.

So when you decide to clear away any beliefs that no longer serve you, or your clients, then you can step forward and create powerfully supportive programs your clients will thank you for! Mind you, after I told the parent on the phone the cost of my three-month program she thanked me for being authentic and supportive. That’s right, it was of immense value to her and she could see the potential benefits of her investment (which greatly out weighted the costs).

If you’d like to learn how to create programs and packages to help you create a profitable 6-figure practice aligned with your soul’s purpose, then you are going to want to join the complimentary Therapist Resource Telesummit March 12-14

Learn from the experts how to create a therapy business you love working in, while help many more clients!


What's missing in your marketing?

February 2nd, 2010

I’ve been coaching many people in their creative business breakthrough strategy sessions and find the same thing coming up, again and again. Most of the people I’ve talked with are struggling with all the things that they are trying to do, and they are scrambling about, with lots of busyness, but they are not getting the results they desire.

They are lacking a system in their marketing, and a system in their implementation of their services. Instead of having a clear system of how they do business, in which they can convey this effortless and easily to others, they are creating lots of work reinventing their processes and marketing inconsistently.

So what can you do? Life is busy and who has time to stop what you’re doing and create systems?

Here’s the scoop. Creating systems will create MORE  time for you. When you create the foundation of systems, they you can build up from there. Then you have less busyness and more time to do the brilliance work you are called to do!

Want to learn how to easily create systems that will support your business? Learn more here