Archive for August, 2010

Does your practice have the summertime blues?

August 25th, 2010

ist2_492773-woman-stressed-I truly delight in summertime, all the play and frivolity of a slower pace that often comes with this time of year. However, I remember when I first began my art therapy business with children, it would be a wildly crazy spring, filled with back to back clients, then summer would hit, and my practice stalled.

At first I tried to reframe the experience as an opportunity to have time off and relax, since the school year was so faced paced. However, this reframe wasn’t going to help me pay my bills, and around mid August I’d become fearful.
I tracked the cycles of the number of clients I saw, and what months peaked, and what months were slow. In my second year in business I noticed the trends and I was able to put aside some extra savings for the slower summer months, with the hopes that during the fall things would pick back up.
I watched this cycle play out for several years and became so uncomfortable with the “feast and famine” cycles in my business. I began exploring other options to help me no longer ride the rollercoaster of fluctuating client appointments.
I knew in my heart there must be a better way, and that’s when I learned the most amazing and magical thing! I learned that clients were willing to invest (a substantial amount of time and money) and commit to a several month program. Here’s how I did it.
So if you are ready to move from a practice that has ebbs and flows, to one that is consistent and supports you, then you’ll want to rethink how you currently offer your sessions.
If you see clients on weekly basis, what happens to their therapeutic goals during holidays, summertime, or busy weeks, when they may cancel at the last minute? If your client is not fully committed you may suddenly hear that they need to take time off  (especially during a difficult time during treatment).
However, you can develop programs to support your clients and help them to commit to sustainable changes, AND you can create ways to support your business (and yourself) all in alignment of being in service.
The gifts of creating programs for your clients are truly magical. You provide a greater level of support and commitment, and together you set clear goals you are working towards, and with that alchemy you’ll be amazed at how your clients will transform.
I remember the first time I offered a program, it was actually with a family that I adored working with, and they had been achieving some remarkable results in helping their children manage their meltdowns. However, I knew there was a missing piece. So I created a 3-month comprehensive program.  I actually saw the family less, but provided more structure and tools, and as a result this family changed their whole system and both the parents and the children dramatically made changes in a VERY short period of time. Why? Because they had committed at a level financially, physically, and emotionally, more than they had done so in the past!
Here are the steps you can take to introduce a program into your practice as well:
Identify the core problems your clients are encountering
Be clear on the benefits they will get working with you
Create a unique “signature system” that you can take your clients through during the program to help them move towards their desired outcomes
Set the program timeframe (3 months, 6 months)
Let all your current clients know this is a new program you are sharing and be clear how it’s different from current therapy (more support/ specific strategies) and why it would benefit them.
When you create programs you focus on the outcomes you and your clients are working towards, AND you will create consistency in your practice. Not only will you empower your clients and offer new opportunities to support them, you’ll create a business that supports you year round!
If you are in need on more specific ways you can create a business that honors you, as well as your clients you’ll want to join me for the upcoming Create A Business I Love Blueprint Secrets link ** where I’ll share with you the steps you can take to create thriving therapy business that supports you, as well as your clients!  Click here to learn more- link platinum preview**

I truly delight in summertime, all the play and frivolity of a slower pace that often comes with this time of year. However, I remember when I first began my art therapy business with children, it would be a wildly crazy spring, filled with back to back clients, then summer would hit, and my practice stalled.

At first I tried to reframe the experience as an opportunity to have time off and relax, since the school year was so faced paced. However, this reframe wasn’t going to help me pay my bills, and around mid August I’d become fearful.

I tracked the cycles of the number of clients I saw, and what months peaked, and what months were slow. In my second year in business I noticed the trends and I was able to put aside some extra savings for the slower summer months, with the hopes that during the fall things would pick back up.

I watched this cycle play out for several years and became so uncomfortable with the “feast and famine” cycles in my business. I began exploring other options to help me no longer ride the rollercoaster of fluctuating client appointments.

I knew in my heart there must be a better way, and that’s when I learned the most amazing and magical thing! I learned that clients were willing to invest (a substantial amount of time and money) and commit to a several month program. Here’s how I did it.

investingSo if you are ready to move from a practice that has ebbs and flows to one that is consistent and supports you, then you’ll want to rethink how you currently offer your sessions.

If you see clients on a weekly basis, what happens to their therapeutic goals during holidays, summertime, or busy weeks, when they may cancel at the last minute? If your client is not fully committed you may suddenly hear that they need to take time off (especially during a difficult time during treatment).

However, you can develop programs to support your clients and help them to commit to sustainable changes, AND you can create ways to support your business (and yourself) all in alignment of being in service.

The gifts of creating programs for your clients are truly magical. You provide a greater level of support and commitment, and together you set clear goals you are working towards, and with that alchemy you’ll be amazed at how your clients will transform.

I remember the first time I offered a program, it was actually with a family that I adored working with, and they had been achieving some remarkable results in helping their children manage their meltdowns. However, I knew there was a missing piece. So I created a 3-month comprehensive program.  I actually saw the family less but provided more structure and tools, and as a result this family changed their whole system and both the parents and the children dramatically made changes in a VERY short period of time. Why? Because they had committed at a level financially, physically, and emotionally, more than they had done so in the past!

Here are the steps you can take to introduce a program into your practice as well:

  1. Identify the core problems your clients are encountering
  2. Be clear on the benefits they will get in working with you
  3. Create a unique “signature system” that you can take your clients through during the program to help them move towards their desired outcomes
  4. Set the program timeframe (3 months, 6 months)
  5. Let all your current clients know this is a new program you are sharing and be clear on how it differs from current therapy (more support/specific strategies) and why it would benefit them

When you create programs you focus on the outcomes you and your clients are working towards, AND you will create consistency in your practice. Not only will you empower your clients and offer new opportunities to support them, you’ll create a business that supports you year round!

If you are in need of more specific ways you can create a business that honors you, as well as your clients you’ll want to join me for the upcoming Create A Business I Love Blueprint Secrets where I’ll share with you the steps you can take to create a thriving therapy business that supports you, as well as your clients!

Click here to learn more


International Creative Arts Therapies Teleconference

August 20th, 2010

Are you a therapist, healer, or expressive arts practitioner who loves learning the latest information on trends and research in the creative arts therapies?

Maybe you are looking for more tools to introduce into your practice to support your client’s growth?

Perhaps your curious about other modalities such as music, art, dance, and expressive arts and want to integrate these into your work, but you just haven’t had the time to learn more?

However, the daunting cost of attending a conference, taking time off from your work, and leaving your family just doesn’t fit into your schedule, or your budget this year.

Imagine attending a conference where you could have access to leading edge creative arts therapists practicing across the globe, without having to leave the comfort of your own home!

ICAT1

Welcome to the 1st annual International Creative Arts Therapies Teleconference
August 23-August 27th

www.icatconference.com



Tools of the Trade: Creating a Successful Art Therapy Business

August 16th, 2010


Want some support in growing your therapy practice?

Join me for a complimentary 1 hour webinar part of the American Art Therapy Association Institute for Continuing Education-Tuesday, August 17, 2010 1:00 PM – 2:00 PM EDT

This workshop explores contemporary issues and current trends in developing a thriving business as an art therapist. The workshop will address how to create a successful business via the understanding of a target market and niche marketing. The Webinar also includes how to use our inherent creative problem solving skills as art therapists to identify obstacles and resources, and create professional success. When we have an understanding of our ideal client and their specific needs we can assess if our identified niche will be a match for that client’s needs. Now more than ever–there are tremendous opportunities to create programs and services directed at helping transform the lives of others while earning a healthy salary!


Register here:
https://www1.gotomeeting.com/register/774918304
Continuing Education Credits – This live Webinar session will be converted to a CEC-Eligible online course by August 31, 2010 and be available on the American Art Therapy Association’s Institute for Continuing Education in Art Therapy (ICE/AT). The live session does not meet the CEC eligibility guidelines, but you can attend the live session for free, then if you want to attain the CEC, simply login to ICE/AT to acquire the CEC ($18 for Association Members, $25 for Non-Members).


Where have you been stuck in growing your business?

August 11th, 2010

I believe that all experiences are opportunity for exploration and growth, and as a fellow therapist you are likely to believe that as well. Growth in your therapy business and the challenges encountered along the journey are all opportunities for awareness, healing, and releasing as you allow yourself the opportunity for exploration.

When you are “stuck” in growing your business (and growing yourself) you are stuck in stories and beliefs that often keep you in a place of frustration, fear, overwhelm, and worry.
Drawing upon The Work you can begin to honestly explore feeling stuck, frustrated, scared, worried, overwhelmed, etc in your business and about your income. I invite you to explore this process yourself, for your personal growth, as well as your business.
I’ve taken the Judge- Your- Neighbor Worksheet created by Byron Katie (retrieved www.thework.com) and asked the questions in relationship to business and money.
Answer the questions honestly, allow yourself to feel and express your responses, without censorship or judgment.
1. How does your business (or money) anger, confuse, sadden, or disappoint you, and why? What is it about your business (or money) that you don’t like?
2. How do you want your business (or money) to change? What do you want from your business (or money)?
3. What is it that you business (or money) should or shouldn’t do? What advice could you offer your business (or money)?
4. What does your business (or money) need to do in order for you to be happy?
5. What do you think of your business (or money)?
6. What is it that you don’t want to experience from your business (or money) again?
Take the time and go through these questions and write out your responses. Do this initially asking questions about your business, then on a separate piece of paper respond to the questions about money. After you write out your uncensored responses there are four key questions you will need to ask.

stuckWhen you are “stuck” in growing your business (and growing yourself) you are stuck in stories and beliefs that often keep you in a place of frustration, fear, overwhelm, and worry.

Drawing upon The Work you can begin to honestly explore feeling stuck, frustrated, scared, worried, overwhelmed, etc in your business and about your income. I invite you to explore this process yourself, for your personal growth, as well as your business.

I’ve taken the Judge- Your- Neighbor Worksheet created by Byron Katie (retrieved www.thework.com) and asked the questions in relationship to business and money.

Answer the questions honestly, allow yourself to feel and express your responses, without censorship or judgment.

1. How does your business (or money) anger, confuse, sadden, or disappoint you, and why? What is it about your business (or money) that you don’t like?

2. How do you want your business (or money) to change? What do you want from your business (or money)?

3. What is it that you business (or money) should or shouldn’t do? What advice could you offer your business (or money)?

4. What does your business (or money) need to do in order for you to be happy?

5. What do you think of your business (or money)?

6. What is it that you don’t want to experience from your business (or money) again?

Take the time and go through these questions and write out your responses. Do this initially asking questions about your business, then on a separate piece of paper respond to the questions about money. After you write out your uncensored responses there are four key questions you will need to ask.

The Four Questions

1. Is it true?

2. Can you absolutely know that it’s true?

3. How do you react, what happens, when you believe that thought?

4. Who would you be without the thought?

Turn the thought around (original thought: I don’t have enough clients/ money, etc)

a) to the opposite (I do have enough –clients/money.)
b) to the self ( I’m not enough.)
c) to the other (Clients/Money are not enough)

And find three genuine, specific examples of how each turnaround is true in your life.

change-butterflyIt is in these moments when we look upon our feelings of fear, worry, overwhelm, and “stuck” that we can begin to see our stories in a new light and create a space for change.

I invite you to explore these questions (and visit Byron Katie’s masterful work) and take the time to reflect on your beliefs around your business and money. Please post your insights and awareness on the blog.

I also invite you to continue to learn, grow, and explore at the 1st annual International Creative Arts Therapies Teleconference. Come and join us to expand your personal growth, nourish your self, and reenergize your practice, in addition to supporting your clients’ transformational process at deeper level through honoring their intuition and creativity.  www.icatconference.com/

You can view more details and register here: www.icatconference.com/

Health Insurance Reform: Time for a Change…latest from Huffington Post

August 2nd, 2010

If you’ve been relying on health insurance for reimbursement for your therapy services, it may be time to look more closely at the impacts health insurance reform is having on your therapy business! Read on to learn the latest reform by the nation’s biggest insurers to “reform the reform” in their interest.

If you haven’t begun exploring other options in providing services, it may be time to do so as uncertain times are ahead!

Click HERE to read the article…